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Header: Madison Arts Commission

BLINK Temporary Public Art Opportunities

Artist: Megan Lotts

Megan Lotts proposed a project called “Upscaling” in which a typical billboard, normally used for commercial advertising, will display an original work of art. Lotts hopes to challenge the public’s perceptions of art, advertising, and space. This highly colorful billboard will increase the aesthetic appeal of the landscape. Describing this project, Lotts writes, “My notion is that community members will remember that beauty can be found everywhere, and you never know what you will find when turning the corner.”