In March 2013 the City of Madison began a study to assess Madison's performing arts environment, including a review of the performing arts community, facilities, existing and potential audiences and funding scenarios. Webb Management Services and WolfBrown, the consulting team hired to conduct the study, have spent many months working with a steering committee to interview and survey a range of constituents, including artists and arts managers, political and business leaders, educators and other community members. The purpose of their research is to collect information that will enable us to understand the current state of the performing arts and suggest the facilities, infrastructure and partnerships required to effectively attract, engage and serve Madison and regional residents. They presented a draft of their findings report to the Steering Committee on September 30, 2013.
Performing Arts Organizations, explore the dashboard tool and gain valuable insights for audience development and marketing.