We all know that patterns of demand for cultural experiences are changing, but what does this mean for arts organizations in Madison? We invited Duncan Webb and Alan Brown, two of the consultants who are developing the Madison Performing Arts Study, to give an all-day workshop on Thursday, March 14, 2013 from 10 am-5 pm, it was followed by a keynote in the early evening. The day-long seminar focused on trends in arts engagement and their implications for the Madison arts community. Alan Brown, a leading arts researcher and consultant, shared his views on the changing cultural climate, changing patterns of consumer behavior and how the cultural sector can respond to shifting patterns of cultural engagement. Duncan Webb, lead consultant on the City of Madison's 2013 performing arts study and a national expert on cultural facilities, discussed trends in physical spaces for arts presenting and producing. In the afternoon, focus turned to strategies for building demand for arts programs. Following a brief overview of approaches to demand-building, participants worked in small groups to discuss key strategies for building demand, and generate preliminary ideas to inform the consultants' work on the performing arts study. To conclude the day, Alan presented a keynote speech, "Beyond Excellence: Fulfilling the Promise of Civic Creative Vitality," delving into what makes arts organizations and communities artistically vibrant.