City of
Madison

Alder Denise DeMarb

Alder Denise DeMarb

Home Address:
6010 Fredericksburg Lane
Madison , WI 53718

Phone: 608-358-3195
district16@cityofmadison.com
Common Council Office:
210 Martin Luther King, Jr. Blvd
Room 417
Madison, WI 53703
Phone: (608) 266-4071
Fax: (608) 267-8669
WI Relay Service

Public Market is moving forward

May 7, 2014 10:32 PM

For Immediate Release May 7, 2014
Contact: Dan Kennelly 608-267-1968
Office of the Mayor
Paul R. Soglin, Mayor
City-County Building, Room 403
210 Martin Luther King, Jr. Boulevard Madison, Wisconsin 53703
Phone: (608) 266-4611
Fax: (608) 267-8671 mayor@cityofmadison.com www.cityofmadison.com
Initial Report Shows Strong Potential for Madison Public Market District, Now the Conversation turns to Finding the Right Location
Mayor Paul Soglin with City Economic Development staff and members of the Local Food Committee announced today that the Madison Public Market is moving forward.
"For the last two years, Madison's Local Food Committee has been researching models, talking to stakeholders, and exploring opportunities for a Public Market," said Mayor Soglin. "The vision is to create a multi-building, indoor, year-round facility that showcases the region's abundant food offerings. More than a standalone market the, the aim is to create a dynamic market district with a mix of food aggregation, wholesale, and retail uses."
The City is working with public market experts from Project for Public Spaces (PPS) to develop a business plan for the project. After an extensive research effort, the team recently completed Phase 1 of the Business Plan. The Phase 1 Report summarizes the results of an extensive process of vendor outreach and cultivation as well as a detailed analysis of consumer demand for a Public Market.
The results of this Phase 1 analysis were overwhelmingly positive. The surveys, data analysis, interviews, and focus groups, revealed dozens of farmers and entrepreneurs interested in using a Public Market facility and demonstrated that the Madison community has a strong desire for a Public Market. The primary recommendations from the Phase 1 report were to reframe the project as a Public Market District rather than merely a standalone market.
With the Phase 1 Report finalized, the Local Food Committee and consulting team are transitioning to Phase II of the Business Plan - Site Selection. This process will include technical analysis and community input to evaluate what locations in Madison could support a successful Market District that fulfills the vision. The Local Food Committee will be hosting four "Community Conversations" on the dates listed below to discuss the project. These meetings will be engaging and lively discussions and all are welcome to attend.
? Wednesday, May 22 – MGE Innovation Center, room 50, 510 Charmany Dr.
? Tuesday, May 27 – Olbrich Botanical Gardens, Evjue Commons, 3330 Atwood Ave.
? Wednesday, May 28 – Villager on the Park, Atrium Community Room, 2234 Park St.
? Thursday, May 29 – St Pauls Lutheran Church, Fellowship Hall, 2126 N. Sherman Ave.
For more information about the project including a copy of the Phase 1 Report please visit the project website at www.cityofmadison.com/publicmarket. If you have questions, please contact Dan Kennelly at 608-267-1968 or dkennelly@cityofmadison.com.





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