Frequently Asked Questions

Madison City Channel || Productions ||  Programming


Last updated: 01/02/2008

frequently asked questions: madison city channel

Question: What is the mission of Madison City Channel?

Answer: Madison City Channel's Mission is to make local government more accessible to Madison residents. In that sense, one might consider us Madison's version of CSpan. Since our creation in 1974, we've tried to fulfill our Mission by providing coverage of the major local government meetings (such as Common Council) as well as public affairs shows that go in-depth on local issues or provide important government information, and coverage of other special meetings and other events that broaden the Madison public's understanding of the role of City government in their lives.

Question: How is it decided what programming is carried on MCC-12?
Answer: Most of City Channel's regular meeting coverage, public affairs shows, and Community Bulletin Board content are specified in our Mission Statement and have long comprised the great majority of our daily programming. City Channel staff determines the suitability of other programming for our channel, based again on whether or not it fits into that Mission Statement. Ultimately, the Station Manager makes all final decisions on the programming carried on our channel. In exceptional circumstances, the input of the Mayor's Office or Common Council may be sought.

Question: How is it decided what meetings and events are covered by MCC-12?
Answer: As mentioned above, most of our programming consists of long-standing meetings and other programs. City Channel also has the resources to cover "special" government meetings or public hearings, press conferences, and other presentations that relate to government or public affairs through our "Ad-Hoc" production fund. We are generally able to cover between 5 to 7 such "special" events each month.

Question: How can I suggest an event or program that MCC-12 should cover?
Answer: Simply contact Brad Clark, City Channel Station Manager, who makes the decisions on coverage of those types of events. Generally, the event you have in mind should be at least peripherally related to local government or public affairs, and should be of interest to the residents of the City of Madison as a whole.

Question: I have a video that I've produced. How can I get this played on Madison City Channel?
Answer: Madison City Channel normally does not accept unsolicited programs from outside sources. We produce virtually all of the programming that appears on our channel. We have three criteria that must be met for consideration of outside programming:
1. The program must meet appropriate technical standards as determined by MCC-12 staff;
2. It must fit within our Mission Statement; and
3. It must be "sponsored" by a City official or staff person (which can include MCC-12 staff).
Generally, we end up referring the producers of such videos to WYOU, the Public Access channel in Madison. Their policy is to accept most any programming submitted to them by Madison residents.

Question: What other services does Madison City Channel provide?
Answer: In addition to serving as the City of Madison's City government TV station, MCC-12 provides a number of other services designed to make government information available to the public or help other City agencies meet their communication needs. These include:
1. Serving as the City's video production facility. We produce public service announcements and training, outreach, and informational videos for City agencies and other government/nonprofit organizations;
2. Streaming our live and archived meeting coverage and other programming on this website (see Our Programming);
3. Making dubs of our programming available (see Services: Duplications);
4. Designing and constructing websites for other City agencies; and
5. Providing various production services for Monona Terrace and other City agencies.
In these roles MCC-12 also serves as the City's multimedia center.


Question: What is PEG Access Television? What is Government Access?
Answer: PEG Access television stands for Public, Educational, and Government Access Television, and is a function of cable operators' relationships with the communities they serve. In addition to paying cities a franchise fee for their access to public rights-of-way (in order to install their cable throughout a city), cable companies such as Charter may be required by cities to make channel space available (on their most basic tier of service) for PEG channels, and a negotiated amount of financial support for PEG television activities. This is what the "Access Fee" item on your Charter Cable Bill refers to. In Madison, there are three PEG entities: Public Access, which is WYOU on cable channel 4. WYOU is an independent non-profit organization that exists to make the medium of television open to Madison residents;
Educational Access, which is operated and funded by the Madison Metropolitan School District on cable channels 10 and 19; And Madison City Channel, the Government Access channel on cable channel 12. MCC-12 exists to make local government accessible to Madison residents through the medium of television; as mentioned above, in many ways we're Madison's version of CSpan.

Question: Which Dane County Communities have access to Madison City Channel.
The following communities have access to Madison City Channel 12:
City of Madison. Town of Madison. City of Middleton. Village of Shorewood. Town of Blooming Grove. Village of Maple Bluff.  Village of DeForest. Village of Cross Plains. Town of Westport. Town of Windsor. Town of Middleton. Town of Burke. City of Monona. Town of Medina. Town of Christiana.

Question: Why is Government Access important?
Answer: In a politically aware community such as Madison, it's vital for citizens to have a way to stay engaged with the activities of their local government. Through the programming we offer such as our coverage of the most important meetings of local government, public affairs shows, our Community Bulletin Board, and our coverage of other special government meetings or events, MCC-12 makes it much simpler for Madisonians to follow issues that matter in their lives. You don't have to fight traffic and hunt for a parking spot to attend a Common Council meeting. You also don't have to rely on a one-minute story on the 10 o'clock news nor a quick summary in the daily newspaper - thanks to Madison City Channel you can follow discussion and votes on important issues in their entirety - from gavel to gavel!

Question: Who oversees Madison City Channel's operations?
Answer: Madison City Channel is an agency of the City of Madison. We are also a division within the City structure of the Department of Information Services (the City's computer experts). We therefore report to the head of Information Services as well as the Mayor and the Common Council (who approve our annual budgets).

Question: How is Madison City Channel funded?
Answer: MCC-12's funding is almost evenly split between funding through the City's operating budget (property tax payments) and money collected by the City on MCC-12's behalf from Charter, the local cable operator (the monthly PEG fee mentioned above). City Channel also generates revenues through billings to City agencies or other nonprofit organizations for the video projects and other production services we do on their behalf, website design services, or dubs of City Channel programming.

Question: Why does Madison City Channel get more funding than Public Access?
Answer: MCC-12 exists to make local government accessible to Madison residents. Therefore, in order to effectively meet this mission, we need to adhere to the highest levels of technical proficiency possible. After all, if you want to watch a Common Council meeting but the picture looks lousy or the audio is unintelligible, we would not be getting the job done. This is why City Channel needs to use (and purchase) equipment that is as close to "state of the art" as is realistic, and also why our staff are paid professionals. And, all this of course costs money. 

Public Access, on the other hand, exists to make the medium of television itself accessible to Madison residents. The theory is that any resident who wants to produce a TV show for whatever reason be able to access their channel (WYOU cable channel 4) and their facilities. The quality of the program that is produced is therefore not as important as it is for MCC-12; it's the access itself that matters. Besides, high-end television equipment can be very difficult to learn and operate (not to mention that it can be very delicate!), which can actually be a roadblock to access for the average citizen. Public Access is therefore in many ways intended to be a lower-end, volunteer entity.

The City and the Common Council recognize these differences in the Missions of Madison City Channel and Public Access, which is why they've consistently funded MCC-12 at a substantially higher level than Public Access.


Question: How can I request getting additional meetings or other events MCC-12 has covered streamed on the MCC-12 site?
Answer: Due to limits on our resources, Madison City Channel does not routinely stream or archive special meetings or events we cover on our site. The systems, equipment, and processes are already in place for us to stream our regular programming (such as a Council meeting or an episode of "The Mayor's Report," but they are not in place for other events, which can take place almost anywhere within the city.
City staff, elected officials, or members of the public can, however, request to have any production streamed on our site for a fee. This fee is equal to our rate for dubbing programs (in 2004 it's $14.95 for first tape, $5.95 for any additional tape-for programs over 2 hours).

Question: What employment opportunities are available at Madison City Channel?
Answer: Madison City Channel is an agency of the City of Madison. As such, our staff consists of a mix of a few permanent City employees (whether full- or part-time), Limited-Term Employees, and hourly, intern, work-study, and volunteer staff. Because the majority of our staff are students from the University of Wisconsin, turnover happens virtually every semester. Employment opportunities are generally available each semester for Production Assistants (the staff who serve as crew members, and run camera, audio, etc., on our productions). Most people start at MCC-12 this way; so, the most likely opportunities are for students who have a financial aid work-study package through their University. People who are interested in finding out more particulars are invited to contact MCC-12.

frequently asked questions: productions

Question: How much does it cost to cover our event?

Answer: Typically a production will consist of pre-production or set-up time, the actual event, and tear down or strike time. City Channel will charge for this entire process based on our published rate card rates See: Services: Productions. To discuss the details and requirements of your production/event or to get a cost estimate, please contact Brad Clark, Station Manager, at 266.4839.

Question: What would I have to do to be a volunteer in production?
Answer: Periodically the Madison City Channel has volunteer opportunities to work as a Production Assistant.If you are interested in volunteering as a production assistant for the Madison City Channel, please contact Doug May, Production Supervisor, at 267.8784.

Question: Do you have equipment that I can rent?
Answer: No, we do not rent out equipment only. We offer our production services on an hourly basis that would include a complete production crew based on your needs. Please refer to our rate card for hourly rates and contact Doug May, Production Supervisor, at 267.8784 to discuss details of your project.

*Some equipment is available to City of Madison agencies at no charge. Contact us for details.

Question: Is your studio open to the public to use?
Answer: No, the Madison City Channel studio is not a public use facility. We offer our production services and facilities on an hourly basis that would include a complete production crew based on your needs. Please refer to our rate card for hourly rates and contact Doug May, Production Supervisor, at 267.8784 to discuss details of your project. 

Question: Who do I contact about making a Public Service Announcement or educational video?
Answer: If you are interested in learning more about what it takes to produce your video project, please contact Brad Clark, Station Manager, at 266.4839, to discuss video project ideas.

frequently asked questions: programming

Question: How can I get a video copy of a meeting or program?
Answer: For information or to request tape duplication contact MCC-12 Programming, or call 608.266.6515.

Question: Is there a charge for video duplication?
Answer: Yes, the cost for duplication is $14.95/first tape   and *$5.95/additional tape *For those  productions and meetings that are over 2 hours long.

Question: How long will it take to get my copy of the meeting/show?
Answer: There is a standard one-week turn around time.

Question: How can I receive a MCC12 Program Schedule in the mail?
Answer: Email us you name and address at: Program Schedule

Question: I can't get a streamed meeting to play on my computer, what's wrong?
Answer: Make sure that you have the most recent free version of RealPlayer on your machine. If you do, and that's not working, please contact the Programming Department or 608.267.8631.

Question: The program I would like to watch is not scheduled at this time, can I do a viewer's request?
Answer: Yes, please contact us at Programming Department or 608.267.8631.

Question: How do I get a program on MCC12?
Answer: Please read our Programming Policies, and if you still feel that you meet our guidelines, please contact Brad Clark, Station Manager, 608.266.4839

Question: I have a topic/idea for a show, who do I contact?
Answer: Please contact Brad Clark, Station Manager, 608.266.4839

Question: What can be on the Community Bulletin Board? Who do I contact?
Answer: Please see CBB guidelines, and you make your request by filling out our
Community Bulletin Board Submission Form


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Madison City Channel: room 210, Madison Municipal Building, 215 Martin Luther King, Jr., Blvd., Madison, WI  53703  
Tel: 608.266.6501, Fax: 608.267.0124
Copyright © 2008, City of Madison
Designed, Developed and Maintained by City of Madison, Wisconsin:  Madison City Channel 12