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ADVANTAGES OF
TRANSIT ADVERTISING

The ability of outdoor advertising to provide visibility for a wide range of broad market products is unmatched, and transit advertising is a method which excels in building brand awareness.

TRANSIT ADS REACH A WIDE AUDIENCE

Who looks at transit ads? Thousands of people every day! Buses display your message as they travel past all demographic groups. Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused a wide range of business professionals, teachers, college students, and many other types of workers to leave their vehicles in mall parking lots and ride the bus to and from their jobs. Buses go where people go.

 

Advertise on Metro buses.
  Contact: Peg Anthony
  panthony@cityofmadison.com
(608) 267-8771

TRANSIT IS AN INVASIVE MEDIA

Consumption by the audience is involuntary in comparison to ‘consumed’ media such as Radio, TV and Print. You cannot turn off or zap Bus ads – they are part of the landscape!

BUILDS BRAND AWARENESS

Transit advertising can effectively increase top-of-mind awareness through long-term exposure and the use of large, creative displays that brand an advertiser's name.

HIGH IMPACT MEDIUM

Outdoor is BIG, BOLD & COLORFUL! Extensive market coverage and full color designs combine to give transit advertising unparalleled impact. Transit advertising delivers images that are eye catching and command attention.

YOUR MESSAGE IS ENHANCED BY ITS MARKETING “VEHICLE”

Transit ads help support public transit, a vital community service and a responsible way to help the environment. Your ad on a bus tells people that you are supporting the needs and interests of the community.


TRANSIT ADS REPEAT YOUR MESSAGE

Repetition is a key factor in any successful advertising program. Transit Advertising provides a constant reminder, keeping your name, service or product fresh in your target consumer's mind hence influencing your consumers when they are on their way to make a purchase.

 

MOBILE ADVERTISING STATS:

  • Individual vehicle advertising generates between 30,000 - 70,000 daily impressions.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • 98% of in-car audiences indicated they noticed truck-side ads.
  • Mobile Advertising generates 2.5 times more attention than a static billboard.
  • 96% of respondents say mobile advertising is more effective than traditional outdoor advertising.
  • Federal highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

 

*Sources for Mobile Advertising Stats: Outdoor Advertising Association of America, Inc., American Trucking Association, Outdoor Advertising Magazine’s TACA’s Market Research, Perception Research

Metro Transit: (608) 266-4466; E-mail: mymetrobus@cityofmadison.com