City of

Michael and Melissa State Farm Full Back

"Transit advertising provides the ability to have a "moving billboard" that carries the State Farm brand and my agency information throughout the city. Unlike a standard billboard that’s just in one location, this allows my message to reach potential customers throughout Metro’s service area. I have people calling, texting, and emailing saying that they saw my ad on a bus, so it’s created a lot of positive word of mouth.  In addition, working with Peg Anthony has made the entire process a breeze; I didn’t have to worry about anything; she took care of all the details.

Overall, transit advertising has been a great opportunity for my business; I even have people congratulate me (yes you read that right) for having my photo on the back of the bus which if fun!  This is about the fifth year I have done Madison Metro Transit Adverting and I plan to do it for many years to come."

Michael Wegner, Agent Owner

State Farm Michael Wegner Agency

First Choice Dental

"I have used Transit over the years and am a believer in the medium for a few reasons: frequency, visibility in areas where traditional Outdoor cannot reach people, and the care that's taken to keep the vinyl (bus ads) in good condition.

The new campaign for First Choice Dental has been an especially good experience. I sought out Transit to assist in finding a delivery channel to reach people that lived and worked downtown. My goal was to deliver prospective patients to the two near-downtown locations, one on Park Street and the other on Regent Street. Transit seemed like a good solution. The bus advertising is tightly integrated with the Outdoor billboard and magazine creative. However, with the bus advertising, only the downtown dental offices were listed in the creative. Business is up at both locations and I am confident that the visibility I achieved using Transit is making the difference. In addition, I appreciate Peg’s expertise and attention to detail. Overall, I’ve been delighted with Metro Transit advertising."

Jt Covelli

Jt Covelli Marketing & Media Resources, Inc.

For more information, please contact Peg Anthony at or (608) 267-8771.
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