Metro Transit is excited to announce that we are introducing a new, fresh brand identity which includes an updated logo, completely revamped website, and a modernized color-scheme for our buses!
We want our riders, neighbors and government officials to take pride in their local transit and support our efforts to better serve the greater Madison community.
Our goal was to modernize the design while making sure our old brand identity was not lost. After all, the Metro “M” has been with us for a long time!
So we kept the “M” design, but gave it the update it needed.
Staff feel the new logo is also globally recognizable as a transit identifier, which is important as we welcome more and more people into our great city.
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