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The American Public Transportation Association (APTA) released the new study, Millennials and Mobility, which describes the unique relationship between Millennials and alternative transportation.

The Millennial Generation, those born between 1982 and 2003, is the largest and most diverse generation in American history, and is also responsible for the largest decline in the average number of miles driven by Americans in eight years. APTA additionally reported that, "Millennials are living through times of economic dislocation and technological change. History shows that the combination of technological change, such as the advent of smart phone technology, television, or radio; combined with macro forces that shape behaviors, such as the Great Recession, the Great Depression, or World War II can lead to societal change that can last generations."

"It is in this context that Millennials, with their relative propensity for urban lifestyle components (whether they live in cities or in suburbs), dexterity with technology, while starting careers during economically constrained times can leave a lasting impact on society."

Key Findings:

  • Millennials are multimodal, they choose the best transportation mode based on the trip they are planning to take.
  • Communities that attract Millennials have a multitude of transportation choices, as proven by Millennial hotspots, popular zip codes where residents have self-selected into a multi-modal lifestyle.
  • Public transportation options are considered the best for digital socializing and among the most likely to connect the user with their communities. Transit also allows Millennials to work as they travel.
  • Reasons and motivations for transportation choices are pragmatic, with 46% stating that a need to save money drives their choices; 46% also note convenience, 44% want exercise, and 35% say they live in a community where it just makes more sense to use transit.

 



     

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Metro Transit: (608) 266-4466; E-mail: mymetrobus@cityofmadison.com