Monday, June 4, 2007 - 7:05am

South Madison Farmer's Market is 'Veggin' Out with Chef Rafe Montello

Madison WI, Monday, June 4, 2007 - Get ready for a farmers' market with a chef! Mark your calendars for Thursday, June 21, 2007 from 3:00-5:30 p.m. because the South Madison Farmers' Market is featuring Chef Rafe Montello of We're Cooking Now who will be doing cooking demonstrations with tasty and innovative recipes.

Why at a farmers' market? Well, it's the draw of all those freshly picked, mouth-watering fruits and vegetables locally grown by Madison area farmers. Chef Montello will be creating these scrumptious creations with all those healthy ingredients right there at the market.

This demonstration is part of The Veggin' Out Program, which was established as a way for families being served by WIC and the Senior Farmers' Market Nutrition Program to make the most of their seasonal Farmers' Market vouchers. This month's Veggin' Out program is a great way for families to get a healthy jumpstart into the summer --- and it's free to anyone coming to the market.

This program is an ongoing collaboration between a wide variety of organizations and individuals including, Public Health for Madison & Dane County-WIC, the Wisconsin Farmers' Market Nutrition Program, We're Cooking Now, the vendors of the South Madison Farmers' Market, South Madison Health and Family Center - Harambee, UW Extension WNEP, and UW Hospital and Clinics Dietetic Internship,

Veggin' Out was designed as a response to the challenge of encouraging families to eat healthier meals by showing that a variety of fruits and vegetables are an attractive and delicious option. The program shows audience members how easy and fun it is to incorporate all this tasty produce into their meals. They get to sample the dishes created by the chef and take home copies of the recipes.

This year, Veggin' Out has been extended later into the afternoon so that families can participate after work. While demonstrations are going on, there will be activities for kids of all ages to enjoy.

This event is open to the everyone in the community, so come join us on Thursday, June 21st from 3-5:30 p.m. at the South Madison Farmers' Market located at 2202 South Park Street in the Harambee parking lot. Don't miss the delicious fun.

For more information about Chef Montello, check out the link to his website.


  • Doris Franklin608-243-0428
  • Jeff Golden608-243-0302