Mayor, Trek President, Community Leaders Launch "Ride the Drive"

May 14, 2009

Mayor Dave Cieslewicz today joined Trek President John Burke and community and City leaders to launch "Ride the Drive."

Ride the Drive is an exciting new community event on August 30 that will transform some of Madison's streets into a public promenade. During the event, roads will be closed to vehicle traffic, allowing participants to bike, skate or walk through some of Madison's signature streets.

"Madison is proud to be a bicycle and pedestrian friendly city. Not only does it encourage healthy lifestyles for our citizens, but the biking industry also contributes millions of dollars to our local economy," Mayor Dave Cieslewicz said.

"Ride the Drive is a great event for a great city," Trek President John Burke said. "Ride the Drive is going to give citizens all over Madison the opportunity to either ride their bicycles, walk, rollerblade or run throughout the streets of one of the most beautiful cities in the country."

The mayor and others also took a preview ride through part of the Ride the Drive route. During the event in August, a 6-mile loop will be open for participants from 8:00 a.m. to 2:00 p.m. See the link below for the full route.

"Events like Ride the Drive are happening very successfully in cities around the world," Kevin Hardman, Executive Director of the Bicycle Federation of Wisconsin said. "Bogotá, New York City, Chicago and Melbourne have opened up their streets to bicyclists and pedestrians to give them the chance to see their cities in a whole new light. The Bike Fed is excited to be participating in this tremendous opportunity for Madison."

Along with launching the event, organizers also launched a website with full event details at http://www.cityofmadison.com/ridethedrive.

The mayor also emphasized the importance of private sponsors, since no City funding will be used for the event.

Along with Trek, the mayor thanked AT&T, Bike Federation of Wisconsin, Downtown Madison Inc., Group Health Cooperative, Isthmus and The Daily Page, Saris, Triple M and Waldbillig & Besteman for sponsoring Ride the Drive. Organizations interested in sponsoring Ride the Drive should contact Irving Chung at isc@waldbest.com.

"Our ability to provide civic events at no cost to our taxpayers is even more important in times of economic challenge. Ride the Drive is an opportunity to bring our community together, promote our downtown attractions and encourage healthy lifestyles," Cieslewicz said.

Contact:
  • Rachel Strauch-Nelson, (608) 266-4611