Several Businesses at Northgate Shopping Center Suffer Fire and Smoke Damage

Friday, July 15, 2011 - 11:37pm

At 10:47 pm, several calls were made to 911 Communications Center to report a large fire at the North Gate Shopping Center on North Sherman Avenue. When City of Madison Firefighters arrived, 40 foot flames were visible from the center of the mall.
Firefighters noticed a large amount of fire inside the structure and flames burning through the facade roof. Firefighters fought the fire in a defensive mode using deck guns and master streams, because of the amount of fire and type of structure. Crews also protected adjacent businesses with hoselines. Firewalls minimized fire damage to adjoining businesses and prevented further damage.
Boomerang Resale Shop suffered major smoke and fire damage. Dorn True Value, Cricket, LaundryLand, Anytime Fitness and a vacant store, suffered smoke damage. Damage estimate is $500,000.
The fire was extinguished by 11:28 pm. The fire is under investigation.
One firefighter was transported to UW Hospital for non-life threatening injuries. He was treated and released.


  • Bernadette Galvez608-261-9844