Purpose

The City of Madison Logo is a symbol of authority and jurisdiction of the City. A consistent and professional style will give a distinct direction and focus to City communications. This consistent style will give credibility to City documents, help residents and visitors to feel secure when using City services, and provide a smooth and accessible user experience.

Misuse of the City logo may result in mistrust of the offending communication, and will weaken the City logo as a representation of a strong and cohesive City government.

Use

  1. The City of Madison logo must be visible on all printed, posted, digital, and online communications and materials created by the City of Madison, Wisconsin.
  2. The City logo may not be used for non-city communications or materials without the written approval of the City of Madison Mayor's Office.

See APM 3-18 Use of City of Madison Logo for guidelines and restrictions.

City Logo Style Guide

Clear Zone

The logo must always have an area of open space between the logo and any other graphic elements, including folds or page edges. This open space (the Clear Zone) must be a minimum of 20% of the width of the logo.

Logo with clear space indicated

Minimum Size

The logo must be used at a size of .5 in (36 px) or larger. The only exception to this rule is the City of Madison web favicon.

Logo at minimum size of .5 inch

Font

The font used is Neuzeit Grotesk (NeuzeitGro), Bold. Do not alter the font or text in any way. Agency logos have already been created for your use.

Incorrect Uses

Incorrect skewed logo

Do not stretch, skew, tilt, rotate or otherwise distort the logo.

Incorrect logo masking a photo

Do not use images or shapes in the background of the logo. Use solid colors only.

Incorrect logo with the circular border of text altered

Do not change the text or fonts in the logo.

Incorrect logo on a photo background with low contrast

Do not place the logo on a photo or other color background without sufficient contrast.

Incorrect logo with snowflakes added

Do not add or remove elements from the logo.

Incorrect reversed logo black on white

Do not change the color of reversed version of the logo to use it on a light background.

Incorrect logo in a light gray box with a black outline

Do not place the logo in a box, outline or other containing shape.

City of Madison Logos

These files include agency sub-brands of the City of Madison logo. Any use of these logo files must follow all guidelines set in the City Logo Style Guide.

  Black Blue White
PNG EPS PNG EPS PNG EPS
City of Madison Black Black Blue Blue White White
Assessor Black Black Blue Blue White White
Attorney Black Black Blue Blue White White
Building Inspection Black Black Blue Blue White White
Civil Rights Black Black Blue Blue White White
Clerk Black Black Blue Blue White White
Common Council Black Black Blue Blue White White
Community Development Black Black Blue Blue White White
DPCED Black Black Blue Blue White White
Economic Development Black Black Blue Blue White White
Employee Assistance Program Black Black Blue Blue White White
Engineering Black Black Blue Blue White White
Finance Black Black Blue Blue White White
Fleet Service Black Black Blue Blue White White
Human Resources Black Black Blue Blue White White
Information Technology Black Black Blue Blue White White
Mayor Black Black Blue Blue White White
Municipal Court Black Black Blue Blue White White
Parking Utility Black Black Blue Blue White White
Planning Black Black Blue Blue White White
Streets Black Black Blue Blue White White
Traffic Engineering Black Black Blue Blue White White
Treasurer Black Black Blue Blue White White

Other Logos

These logos are not affiliated with the City of Madison logo, and may have their own style guide. Contact the agency for more information.

  Black Color White
PNG EPS PNG EPS PNG EPS
Fire     Color Color    
Madison Public Library Black Black Color Color White White
Monona Terrace     Color Color    
Parks     Color Color    
Parks – Golf     Color Color    
Police     Color Color    
Water Utility     Color Color    
Need Help? Contact us if you're having trouble finding a resource on the new EmployeeNet.