City Logo

Purpose

The City of Madison Logo is a symbol of authority and jurisdiction of the City. A consistent and professional style will give a distinct direction and focus to City communications. This consistent style will give credibility to City documents, help residents and visitors to feel secure when using City services, and provide a smooth and accessible user experience.

Misuse of the City logo may result in mistrust of the offending communication, and will weaken the City logo as a representation of a strong and cohesive City government.

Use

  1. The City of Madison logo must be visible on all printed, posted, digital, and online communications and materials created by the City of Madison, Wisconsin.
  2. The City logo may not be used for non-city communications or materials without the written approval of the City of Madison Mayor's Office.

See APM 3-18 Use of City of Madison Logo for guidelines and restrictions.

City Logo Style Guide

  1. The logo may not be stretched, skewed, tilted, rotated, cropped or otherwise distorted in any way.
    Properly used logo
    Improperly used logo with vector images added
    Improperly used logo rotated
    Improperly used logo stretched
  2. The logo may not have any parts removed or any items added within 20% of the width of the logo on any side.
    Properly used logo displaying 20% border region
    Improperly used logo with text
  3. The text or fonts used in the logo may not be changed in any way. The font used is Neuzeit Grotesk (NeuzeitGro), Bold
    Properly used logo
    Improperly used logo with vector images added
    Improperly used logo rotated
  4. The logo may be black, white or any solid color set, so long as it contrasts enough with its background to be legible, identifiable and accessible. See: Web Accessibility Contrast Checker. The logo may not be displayed as a pictorial image.
    Properly used logo
    Properly used logo
    Improperly used logo with image overlaid
  5. The logo may not be made smaller than 1/2 inch (36 pixels) in height, with the one exception of the City of Madison internet favicon.
    Properly used logo
    Improperly used logo too small
  6. The logo may be printed over background color or photographic image, but the logo must have enough contrast to be still visible and immediately identifiable.
    Properly used logo on an image
    Improperly used logo on an image
  7. The logo may not be placed in a box, outline, or any other containing shape.
    Properly used logo
    Improperly used logo in a circle
    Improperly used logo in a box

Questions?

If you need the logo in another format or color, or have questions about appropriate use of the City logo, contact Sarah Edgerton, Web Manager, sedgerton@cityofmadison.com

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