TRAFFIC ENFORCEMENT THIS WEEK

April 26, 2010

West, East, & Central Districts Targeted

The Madison Police Department's Traffic Enforcement Safety Team (T.E.S.T.), in addition to other enforcement efforts, will be specifically addressing traffic violations this week in the following areas:

Tuesday, April 27, 2010
West District - Meadowood & Westmoreland Neighborhoods. (Speed Enforcement)

Wednesday, April 28, 2010
East District - Elvehjem Neighborhood. (Speed Enforcement)

Thursday, April 29, 2010
Central District - Tenney-Lapham Neighborhood (Speed Enforcement)

School is out soon! The Madison Police Department in partnership with Safe Communities, is conducting a Slow Down Yard Sign Campaign. As part of this campaign, yard signs will pop up in yards across Madison reminding motorists to "Slow Down, Watch for Kids."

We all need to slow down when children are present, because the faster vehicles travel, the more likely crashes are to occur and the more severe injuries will be. Children are especially vulnerable due to their smaller stature. According to the National SAFE KIDS Campaign, studies indicate the following fatality rates:

-If a child pedestrian is hit by a car traveling at 20 mph, 5% result in a fatality, most injuries are slight, and 30% suffer no injuries at all.

-At 30 mph, 45% result in a fatality and many are injured.

-At 40 mph, 85% result in a fatality to the child.

The National SAFE KIDS Campaign, also indicates pedestrian injuries are the second leading cause of unintentional injury-related death among children ages 5 to 14. Each year in the United States, nearly 900 children ages 14 and under die from pedestrian injuries and another 24,000 are injured in traffic-related crashes.

When child pedestrians are hit by cars, it's usually as they dart out between cars midblock. Please drive slowly and be on the lookout for kids!

The Madison Police Department is committed to improving the safety of our community by increasing compliance with traffic laws through education and enforcement. Although law enforcement efforts are an important part of public safety, we rely heavily on the cooperation of the public to be aware of and to follow all traffic laws, whether as a pedestrian, bicyclist or motorist.

The Madison Police Department supports the "Zero In Wisconsin" campaign and believes that we all can make a difference. Please remember to drive safely and to "buckle up." State law now allows law enforcement to stop a vehicle when the driver is not observed wearing a safety belt. The Madison Police Department also reminds motorists that state law requires that vehicles yield right-of-way to pedestrians in crosswalks. Remember - don't drink and drive!

Contact:
  • Sgt. Eric Tripke, 266-4859