City of Madison

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Project Scope - A Way to think about the Corridor
We want to think about the key factors that make the corridor work.  An integrated approach will have the vision as the foundation and address the factors that make the corridor flourish or flounder.  Three important components for this study:

1.  Community Participation.  Effective citizen participation during the planning process helps in shaping the outcomes to maximize its community benefits and in identifying and resolving potential issues as early as possible.  As part of the planning process, it is our belief:

  • The residents who live in Regent Neighborhood know most about Old University Avenue.  DPCED will use results from a community survey, business interviews, and community-wide open houses.  This project website and project e-notification system will give you access to what’s happening day or night.
  • Involving business interests in project development contributes to the continued or improved economic health of the area.  Outreach serves as a way to communicate short- and long-range benefits for improvements, provide us with a glimpse of how businesses are doing, and what type of improvement could help to grow businesses in the area.  At least ten face-to-face business interviews will occur this Spring which will help us understand how to strengthen the UAC business community.
  • Open communications with UW-Madison, UW Hospitals, and other major stakeholders about current and future planning and/or project helps maximize the corridor investment.

2.  Function and Design. We want to look at local community character, relationships to surrounding land use patterns and scale, and set the stage for transformation of the corridor into a more livable, multi-modal street.  We will revisit the work of the 2007 Draft UAC Plan and keep what is good and refine what isn’t. Several Open Houses are planned for neighbors and businesses to voice the importance and to react to what is proposed for the corridor.

3.  Implementation. Public and private collaboration and what role they play are important for changes to occur on the corridor.  The UAC Plan and Implementation Strategy will be review by various boards and commissions and ultimately adopted by the Madison Common Council within the next twelve months.

Many factors contribute to community character, such as site design, including placement of buildings, street and pedestrian access, parking, landscaping, local travel patterns and street configuration, and cultural/natural amenities.  Join the e-notification list so you know what is happening and how to get involved in the planning process.