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Call the City Clerk's office at 266-4601 to check if your business or occupation needs a particular license.

LICENSES AND PERMITS: 

In the City of Madison, businesses do not need to obtain general business operating license. City licenses however, are required for many specific types of businesses.

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Business: Beer sales
Permit or licenses that may be required:Class A or B license, Wholesale license,Managers license, Operators license
Approximate time required 45 days
Reviewing boards, commissions or staff: ALRC, Common Council

Business: Child Care
Permit or licenses that may be required: State license, City Certification
Approximate time required:
Reviewing boards, commissions or staff: City Day Care Unit

Business: Food or Drink Sales
Permit or licenses that may be required: Food and Drink License, Food Service Operator
Approximate time required: 7 days minimum
Reviewing boards, commissions or staff: Health Department Staff, Building Inspection Staff, Fire Department

Business: Liquor and Wine Sales
Permit or licenses that may be required: Class A or B license, Managers license, Operators license
Approximate time required: 45 days
Reviewing boards, commissions or staff: ALRC, Common Council

Business: Sidewalk Merchandise Displays
Permit or licenses that may be required: Merchant Vendor
Approximate time required: 4 weeks
Reviewing boards, commissions or staff: Mall/Concourse Operating Committee

Business: Sidewalk Cafe
Permit or licenses that may be required: Sidewalk Cafe License
Approximate time required: 4 weeks
Reviewing boards, commissions or staff: Mall/Concourse Operating Committee

Business: Auto Parking on Mall
Permit or licenses that may be required: Private Auto on Mall for deliveries
Approximate time required: same day
Reviewing boards, commissions or staff: Transportation Division Staff

City License Types:

Licenses marked with an * are explained below:

  • Amusement device/Pool table
  • Bartenders
  • Bed and Breakfast
  • Beer, Class A or B or wholesale* ( see Beer and Liquor Sales )
  • Bicycle Dealer, new and second hand
  • Cabaret
  • Cigarettes/Tobacco Products
  • Close Out Sale
  • Dance Clubs and Halls
  • Day Care Certification*( see Child Care )
  • Food and Drink*( see Food and Drink )
  • Horse Drawn Vehicle
  • Hotel/Motel Liquor, Class A and B* ( see Beer and Liquor Sales )
  • Manager* ( see Beer and Liquor Sales )
  • Massage-Establishment, Technician or Manager
  • Merchant Vendor* ( see Sidewalk Merchandise Displays )
  • Operator* ( see Beer and Liquor Sales )
  • Para-Transit Operating
  • Selling in Hotels
  • Sidewalk Cafe*( see Sidewalk Cafe )
  • Street Use Swimming poolTheater
  • Tents for Display - also requires Building permit
  • The State of Wisconsin requires sellers permit and tax identification numbers for businesses. Contact the Wisconsin Department of Revenue, 266-2776.
  • For tax protection, the State of Wisconsin recommends registering your company's name at the Dane County Register of Deeds office, 266-4141 and Wis. Secretary of State, 266-5653

Beer and Liquor Sales:

Call the City Clerk, 266-4601, for information and application packet.

Sale of beer or liquor in a liquor, grocery store or in a tavern is closely monitored. The Alcohol Licensing Review Committee (ALRC) reviews all applications for beer and liquor sales and makes recommendations to the Common Council. The Common Council makes the final decision in granting the license.

Fingerprinting and Wisconsin residency are part of the application requirements. All liquor and beer license applications are published in the local newspaper. The Building Inspection Unit, Police Department, Fire Department and Health Department also review each application. A public hearing is held for sites not previously licensed.

The annual license is valid until June 30. All current license holders receive a renewal notice and instructions in March.

Transfer of the license to a different location is possible upon review and public hearing. Transfer of ownership is possible upon review by the ALRC and approval of the Common Council.

Businesses selling liquor or beer need one city-licensed manager/operator on-site at all times. Applicants for a managers /operators license need Wisconsin residency, and their fingerprints will be taken by the Police Department. Some applications require ALRC review. All applications require Common Council approval. Applicants must complete the beverage service training program offered at Madison Area Technical College or credit can be given.

 

Child Care:

Businesses wishing to start on-site child care programs for their employees can call 4-C for consultation

Opening a group child care facility in Downtown Madison involves working with state and local agencies. In the C3 and C4 zoning districts state-licensed child care facilities may operate without obtaining a conditional use approval.

Call the State Department Health and Social Services-Division of Community Services, 249-0441, to get an information packet on opening a day care center and obtaining a license. The Wisconsin Child Care Improvement Project Inc., 1-800-366-3556, has a contract with the State to help new child care programs. They will help you prepare for licensing review by the State.

At the same time, start working with Community Coordinated Child Care (4-C), 271-9181. A Dane county non-profit agency 4-C, provides child care resources and referrals. 4-C has information on where facilities are needed and on setting up programs. There is no charge for their assistance.

Once you obtain a state license, you can receive certification from the City's Day Care Unit, 266-6520. The City certifies child care providers based on quality child care standards covering environment, program activities, equipment and provider/child interactions. Certification benefits include training and technical assistance to improve the quality of care provided to the children and financial assistance to meet standards of quality.

Food and Drink:

Submit your application at least 30 days in advance of the planned opening to allow ample time if changes to your plan are necessary.

Whether your business is a restaurant or a retail store selling food or drink you will need a Food and Drink license. In Madison, the City issues licenses for businesses selling food or drinks. In most other Wisconsin communities this is handled by the State.

Contact the City Clerk's office for a Food and Drink license application. You need to submit your application a minimum of 7 (seven) days in advance of the business opening. You will need detailed plans of the kitchen layout including the location of food handling equipment. On-site inspection of the business, by Health Department, Fire Department and Building Inspection, occurs before the business is allowed to open.

All food and drink licenses expire on June 30. All current license holders receive an annual renewal notice. All licensed businesses are inspected once a year or more.

Beginning in 1995 any full-service restaurant must have at least one manager certified as a food service operator. For information on the food service operator training and certification contact the Wisconsin Department of Health and Social Services at 266-2835 or the Wisconsin Restaurant Association at 251-3663.

Sidewalk Merchandise Displays:

State Street Mall/Capitol Concourse merchants may display their merchandise outside, adjacent to their store, during business hours on Fridays, Saturdays and Sundays. The cost of the Merchant Vendor license is $75 per year.

Call the Mall Coordinator, 266-6033, for an application.

Sidewalk Cafes:

If you are interested in operating a sidewalk cafe adjacent to your restaurant, contact the Mall Coordinator, 266-6033, to discuss the project feasibility

Only existing restaurants in downtown Madison can operate sidewalk cafes. Restroom facilities are required and street and sidewalk setbacks and hours of operation are strictly regulated. Applications should include a sketch showing the size, design of the site, number of tables and chairs and a picture of proposed equipment with your application.

A summer sidewalk cafe license costs $125 per year and requires that you have commercial general liability insurance. Licenses expire each year on March 14. A renewal applicant needs to file a renewal application form and pay fees at the City Clerk's office.

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