The Wingra Creek BUILD Project
focus is to conduct market and trade area study, identify business
retention and attraction strategies, and develop alternative
redevelopment scenarios for the area bounded by South Park Street on the
east, Fish Hatchery Road on the west, and West Wingra Drive on the
south. The end project of this study will help serve as a marketing tool
for the redevelopment of the area, specifically detailing the short-term
and long-tern revitalization strategy of the area. A detailed Scope of
Service can be accessed at: Consultants
Scope of Service.
Project Study Area
The Wingra Creek Build Project is bounded on the north and west by Fish
Hatchery Road, on the east by South Park Street, and on the south by
Wingra Creek. Two arterial streets, Fish Hatchery Road and South Park
Street, borders the target area: Fish Hatchery Road carries roughly
26,000 and South Park Street roughly 30,000-50,000 vehicles per day.
The Target Area is a major
gateway site to both south side neighborhoods, the Downtown, the University of
Wisconsin-Madison and St. Mary's and Meriter Hospitals. The total land area is approximately 64-acres
(including existing rights-of-way). There are a total of 56 parcels
occupied by uses ranging from single-family residential units to large
commercial and institutional sites. The larger sites in the study area are owned/occupied by: Copp's Grocery Store,
Morningstar Dairy, Dean Medical
Center, Madison Labor Temple, US Army Reserve, US Post Office, and St.
Mary's Care Center (now vacant).
Southside Planning Studies
Madison Neighborhood Plan
Healthy City : Model for a Forward Economy
Collaborative : A collective economic opportunity for the Madison
A series of reports will be
generated from the project study. Below is a list of reports that will
be available at the end of the project.
Phase I Reports
For Socio-Economic Market Data
Existing Inventory, Building
Function/Use Report, Stakeholder Interview Summary Report, Demographic
Trends Report, Household Trend Report, Population Growth Report,
Business Facts: Daytime Employment Report, and Executive Summary Report.
For Market and Trade Area
Primary and Secondary Market
Area Demographic and Household Trend Reports, Consumer Spending Pattern
Reports, Retail Trade Potential Report, Total Retail Sales Report,
Shopping Center List Report, and Summary Report (including summary of
interviews with brokerage and development communities)
For Redevelopment Suitability
Concept (Bubble) Diagram
Alternative Redevelopment Scenario
Alternative Redevelopment Concept
Concept Plan, Pro Forma Financial Analyses, Implementation Strategy
Report, and Summary Report
Dane County BUILD (Better Urban Infill Development)
The Dane County Better Urban
Infill Development Program (BUILD) assists local governments to prepare
plans to redevelop and promote infill development within parts of their
communities that may have become obsolete, rundown, or environmentally
contaminated. The City of Madison was fortunate to receive two grants of
$25,000, totaling $50,000, to assist in the planning for the Wingra
Creek BUILD area.
The local match required for
planning projects is 20 percent for visioning, design and implementation
plans, and 50 percent for follow-up predevelopment studies. South
Metropolitan Business Association (SMBA) has raised $5,000 to apply
toward the required match. Other private matching funds are anticipated
to help offset the overall planning cost.
For more information on the Dane
County BUILD Program visit their web page at:
Wingra Creek BUILD
Advisory Project Team and Consultant
The Wingra Creek BUILD Advisory
Project Team will provide input to the consultant team that has been
hired on to conduct the market and feasibility studies. Fourteen
members have been confirmed by the Madison Common Council to serve
on the team.
John Stockham, Stockham
Consulting, has been contracted to conduct the market and
feasibility studies, identify business retention and attraction
strategies, and develop alternative redevelopment scenarios. Mr.
Stockham will be working with the Wingra Creek BUILD Advisory Project
Team from the onset of the project.
Two other firms, D.L. Evans (Real
Estate Analysis) and Ehlers & Associates (Municipal Financing
Analysis), will be consulted during the project study.
The Wingra Creek BUILD Advisory
Project Team will meet from September to December 2004. The content of the meetings are as
project scope, timeline, and end products, summary of inventory
analysis, list of property owners to be interviewed, and potential
questions, and the process for working with property owners throughout
the planning process. Role of project team members will be reviewed,
including communications to constituent groups.
of existing conditions, socio-economic, and market analysis findings.
Discuss redevelopment scenarios and potential development issues.
review of interviews with property-owners, business-owners, and
brokerage and real estate communities.
alternative development scenarios, discuss redevelopment strategies,
review potential funding sources, and develop strategies for
to review alternative development scenarios, discuss redevelopment
strategies, review potential funding sources, and develop strategies for
redevelopment roadblocks. Select a preferred alternative for
and comment on preferred redevelopment concept plan and redevelopment
review and comment on preferred redevelopment concept plan and
redevelopment finance strategies. Discuss public open house. Discuss
adoption process and other implementation steps.
Review comments from the Public Open House. Approve final report(s) and