The Reebok FitBarge
Reebok aims to create a buzz-worthy fitness activation right in the heart of Madison by building a "FitBarge" in the middle of Lake Monona. We will partner with local businesses such as the Madison Sports Commission, Brittingham Boats, and Spectrum Pyrotechnica. The fun and unique fitness experience will only further solidify Madison as one of the fittest cities in America, while showcasing the beautiful lakes Madison has to offer.
Please see event website for more information.