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District 19

Alder Keith Furman

Image of Alder Keith Furman,
Council President

Alder Keith Furman,
Council President

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Council Office

Common Council Office:
210 Martin Luther King, Jr. Blvd
Room 417
Madison, WI 53703
Phone: (608) 266-4071
Fax: (608) 267-8669
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District 19 Development

cress funeral home remodel

Cress Funeral Home at 6021 University Avenue is proposing to add about 1300 square feet to their existing 14,000 square foot building.


Here is a summary provided by the architect.


The proposed remodel / addition would be to Cress Funeral & Cremation Service's existing facility located at 6021 University Ave. The site is presently occupied by a single story funeral home with a partially exposed basement and a gross floor area of 14,052 sq ft. The existing building was constructed in the early 1970's and features a style indicative of the era.

The proposed addition will add approximately 1,297 sq ft of gross floor area to the existing structure and will only moderately impact the buildings existing footprint. Some of the gross square foot addition will come from the expansion of the reception center above the existing flat roof garage. This expansion will maintain the integrity of the original architecture while offering a refreshed look though the use of new materials, such as cultured stone, which will be repeated throughout the façade and efis on the top of the tower. A new mechanical tower will enhance the buildings most visible facade by breaking up the existing low sloped roof line and adding an appropriate amount of height to the structure. The two existing porte-cochères on the north and west side of the building will be enclosed to add an additional stateroom and enclosed receiving garage as well. A new entrance canopy on the south facade will offer patrons a covered entrance to the facility.


Additional landscape screening around the sites southern perimeter will help establish a buffer between the funeral home and the existing residences. A new site entrance/exit on the west side of the site is proposed to help traffic flow onto University Ave. Exiting traffic would egress onto University Ave via stop light located at an extension of Magnus Swenson Drive. The proposed stoplight would aid traffic flow from both Cress Funeral & Cremation Service and Ashbury Church onto University Ave.


At this time I am not planning to organize a neighborhood meeting about the project, but will be glad to do so if there is interest. A public hearing on the proposal will be held at the Urban Design Commission on April 4. Detailed plans are available here.


University Crossing Redevelopment Project

Updated 2012-3-19 10:40 am

Current Status

  • Demolition and construction for Phase 1 is underway
  • Planning and approval process for Phase 2 is underway (see below). Initial approval was granted by UDC on 3/7/12.



University Crossing is a new development at the corner of University Avenue and Whitney Way. The project will redevelop the 14 acre former headquarters of Erdman & Associates. Krupp Construction is the developer. (The PSC building on Whitney Way is owned separately and is not part of the project.)


Phase 2

The developer is currently designing Phase 2 of the project, which will consist of

  • Buidling 4: A mixed-use retail/office building in the NE corner of the site (nearest the University/Whitney corner)
  • Building 6: About 100 apartments surrounding an underground parking structure with a green roof in the center of the site

Phase 2 approval requires a new SIP for buildings 4 and 6. At the same time, the developer is seeking a GDP amendment for building 5, which is currently approved as a six-story hotel in the SE corner of the site along Whitney Way. The amendment would give them flexibility to potentially change building 5 to a four-story mixed-use building instead of the hotel. (Building 5 is not part of phase 2 and will require a separate SIP.)


If approved, construction of phase 2 would begin in June, 2012 and last about a year.


Phase 2 Meetings, documents and expected schedule:

  • 12/12/2011: Neighborhood meeting to introduce Phase 2 (presentation)
  • 12/21/2011: Informational presentation to Urban Design Commission (presentation)
  • 3/7/2012: UDC public hearing on initial approval (submitted documents)
  • 4/4/2012: UDC public hearing on final approval
  • 4/9/2012: Plan Commission public hearing on Phase 2 SIP and changes to GDP (submitted documents)
  • 4/17/2012: Common Council public hearing


Phase 1 Information

The general development plan (GDP) was approved by the city on Oct. 5, 2011. As its name implies, the GDP is the master plan for the site, and describes where buildings, streets, sidewalks, parking and bike paths will be, the intended use of the buildings, and other general features of the project. The GDP does not give permission to actually build anything; that comes in the Specific Implementation Plan (SIP).



At the same time that the GDP was approved, the city also approved an SIP for Phase 1, which consists of a 60,000 square-foot digestive health clinic for UW Hospital and a temporary surface parking lot. Also included in Phase 1 is the basic infrastructure for the entire development, such as a bioretention pond and interior streets.


The city has created a TIF district to help finance the project, spur economic development and provide for public infrastructure.


Project Documents:

  • Land use (PUD rezoning) and demolition application documents (Project page)
  • Staff report and proposed conditions of approval (part 1) (part 2)
  • Additional PUD Text (document)
  • Traffic study (main) (amendment)
  • DNR Environmental Letter dated August 4, 2011 (letter)

Public meetings and associated documents:


  • May 31, 2011, neighborhood meeting (presentation PDF)
  • June 27, 2011 neighborhood meeting (presentation PDF)
  • June 27, 2011 Landmarks Commission (minutes)
  • July 6, 2011 Urban Design Commission informational presentation (commission report) (presentation PDF)
  • July 11, 2011 Plan Commission informational presentation (video) (presentation PDF)
  • July 25,  7pm, Third neighborhood meeting, Mt. Olive Church
  • August 8, Landmarks Commission, initial review (Agenda)
  • August 8, Plan Commsission public hearing on TID #41 creation (documents) (agenda) (video) (minutes)
  • August 17, Urban Design Commission, initial approval granted (agenda) (documents) (minutes) (report)
  • August 29, Board of Estimates, TID #41 creation (agenda) (video)
  • August 29, Plan Commission, comments on landmark nomination for 5117 University Ave. (agenda) (video)
  • September 6, Common Council, TID #41 creation
  • September 19, Plan Commission Public Hearing on rezoning and demolition (agenda)
  • September 19, Landmarks Commission Public Hearing on 5117 University Avenue (agenda) (staff report)
  • October 4, 1:00 PM, Water Quality Technical Advisory Committee (agenda)
  • October 4, 6:30 PM, Rezoning at Common Council (agenda)
  • October 5, 4:30 PM, Urban Design, final approval (agenda) (developer's filing)
  • October 18, 5pm, TIF Joint Review board, TID #41 creation
2012 University Avenue Reconstruction