City of

District 6

Alder Brian Benford

Image of Alder Brian Benford

Alder Brian Benford

Contact Information

Home Address:

2273 E. Washington Ave #1
Madison , WI 53704

Council Office

Common Council Office:
210 Martin Luther King, Jr. Blvd
Room 417
Madison, WI 53703
Phone: (608) 266-4071
Fax: (608) 267-8669
WI Relay Service

Alder Benford’s Updates

Updated Items of Interest for Week of May 22, 2017

May 23, 2017 9:53 PM

The Council is holding a one item special council meeting on Wednesday 5/24 at 4:20 to approve a picnic beer license for the Run Madtown event Memorial Day weekend. The applicant applied timely but the Clerk's office didn't get the application on the April ALRC agenda. The sign ordinance I have been working on for some time to allow portable sandwich sign boards is at Urban Design Commission on Wednesday at 4:30. The ALRC will hold its annual separated license  renewal hearing meeting on Thursday. Every alcohol license expires in June and the vast majority are approved at a Council meeting in June. The special meeting provides an opportunity to review problematic licenses. Several District 6 licenses have been separated by the City Attorney's office.


Wednesday May 24

Urban Design Commission

4:30p room 351 CCB


2. 46508 CHARTER Creating Section 31.046(2)(c) of the Madison General Ordinances to create a new permit system to allow portable, sandwich-board style signs in the public right-of-way. 


DRAFTER'S ANALYSIS:  This Charter Ordinance would create a new permit system for portable, sandwich-board style signs in the public right-of-way.  This ordinance creates detailed criteria for the size, design, and placement of such signs. The maximum gross area of 30 inches wide and 48 inches high, with two sign faces (one on each side) of not more than 2 x 3 feet.  All elements of the sign, including the supporting frame/structure shall fit within the maximum gross area of 30 x 48 inches.  Each sign would require a detailed application process where the zoning administrator would inspect the proposed location and approve each sign.  Each sign would require an $100 annual permit.  The ordinance relies on the street vending definition of the State Street Mall/Capitol Concourse Vending Area to create location requirement for signs within this geographic area.  The location for portable signs on the sidewalk in that area shall be determined by the Zoning Administrator, using the placement requirements for sidewalk cafes in Sec. 9.13(6)(j), MGO, as a starting point with the precise location for each sign determined on a case-by-case basis by the Zoning Administrator.  Signs outside this area will also be approved on a case-by-case basis with placement criteria such as maintaining an unobstructed 6-foot pedestrian walkway, keeping clear of other obstructions and permanent improvements.  Signs can only be placed on the sidewalk or terrace and cannot be placed within a median, crosswalk, curb, curbcut, nor any part of the traveled portion of the roadway, and a traffic vision clearance triangle must be maintained at intersections, driveways and other locations (see diagram(s).)  Signs can only be displayed while the business is open and cannot be displayed on the Mall/Concourse during times when the mall crew is removing snow (defined as a "Street Vending Snow Day."  The ordinance requires features for the sign to be detectable by persons with vision-impairment  and a number of other structural and aesthetic requirements.  


3. 46509 Amending Section 31.046(2) of the Madison General Ordinances to allow portable signs on public sidewalks and modify the allowable size of portable signs.


DRAFTER'S ANALYSIS: This ordinance amendment is a companion to Legistar File # 46508, a Charter Ordinance to allow portable signs (sandwich boards) on public sidewalks. This ordinance makes the size requirements for portable signs on private property the same as those for the new portable signs on public property in the pending Charter ordinance. Under this ordinance, private property portable signs would have a maximum gross area of 30 inches wide and 48 inches high, to incorporate the maximum sign face of 2 x 3 feet. All elements of the sign including the supporting frame/structure shall fit within the maximum gross area of 30 x 48 inches. This ordinance also makes some housekeeping changes to the existing section for private property portable signs.Legistar File # 46508 (the Charter Ordinance) and this ordinance should be considered and acted upon together.


Thursday May 25

Alcohol License Review Committee - Special Separated Renewal Hearing

5:30p room 354 CCB


3. 46592 Public Hearing - New License Mijal Percevecz LLC • dba Hail Mary Sports Grill 401 E Washington Ave • Agent: Daniel Mijal • Estimated Capacity: 225 Class B Combination Liquor & Beer • 30% alcohol, 65% food, 5% other Aldermanic District 6 (Alder Rummel) • Police Sector 406

This license was referred to the special license renewal meeting at the last ALRC meeting. According to press reports: "Assistant Attorney Jennifer Zilavy said she would prefer the duo surrender their State Street license if they hope to get another one." 

See number 15 below.


11. 47165 Separated Liquor License Renewal Lake Management LLC • dba BP Gas Station 2801 Atwood Ave • Agent: Shariff Syed Class A Beer Aldermanic District 6 (Alder Rummel) • Police Sector 602 Separation requested by the Office of the City Attorney 


"Madison police arrested the owner of the BP Atwood who faces four charges of delivering synthetic cannibinoids. ...  Syed's home in Verona and business, Madison Bazaar, located at 1901 S. Park St., were searched, authorities said."

See item 16 for the related business. 47170 Separated Liquor License Renewal North American Group of Companies Inc dba Madison Bazaar Liquor Store 1901 S Park St • Agent: Nadeem Syed Class A Beer & Class A Liquor Aldermanic District 14 (Alder Carter) • Police Sector 310 Separation requested by the Office of the City Attorney?. 


14. 47168 Separated Liquor License Renewal Star UWM LLC • dba 5 Star Barbeque 605 E Washington Ave • Agent: Matthew Reich Estimated Capacity: 90 Class B Beer, Class C Wine • 10% alcohol, 90% food Aldermanic District 6 (Alder Rummel) • Police Sector 400 Separation requested by the Office of the City Attorney Attachments: LICLIB-2016-00404 Current License.pdf


15. 47169 Separated Liquor License Renewal Mijal Percevecz LLC • dba Tiki Shack • Capacity: 99 126 State St • Agent: Daniel Mijal Class B Combination Liquor & Beer • 33% alcohol, 65% food, 2% other Aldermanic District 4 (Alder Verveer) • Police Sector 406 Separation requested by the Office of the City Attorney?

Email to a friend Email to a friend

Subscribe to Email List

Subscribe to the District 6 – Alder Benford email list:

By participating on this list the Wisconsin Public Records Laws may subject your email address to disclosure to third parties. By selecting "Yes" you are requesting that we treat your email address that you have provided to this list as confidential and you are also stating that you would not participate in this service if the City is obligated to release your email address to such third party requesters.




Neighborhood Meeting
Road Construction


2020 Census  5G cell technology  Affordable Housing  Alcohol policy  Arts  Atwood Avenue  Baldwin Street  BB Clarke Park  Beacon  Bike Path  Blair St  Body Worn Cameras  Breese Stevens Field  Burr Jones Park  Bus Rapid Transit  Capital Budget  Capitol East District  Central Park  City Governance  Clean Streets Clean Lakes  Climate Action  Climate Resilience  Co-housing  Comprehensive Plan  Conditional Use  Confederate monuments in Forest Hill Cemetery  Coronavirus Aid  Covid-19  Darbo Drive  Demolition  Development  Dog Parks  DreamUp WI  Drones  East Main Street  East Washington Ave  Eastwood  Electric Vehicle Charging Facilities  Emerald Ash Borer  Environmental remediation  Essen Haus Properties  F-35A  Fair Oaks Avenue  Fireworks  First Settlement Historic District  First Settlement neighborhood  First Street  Flooding  Food Policy  Garver Feed Mill  Golf Task Force  Goodman Community Center  Gun Violence prevention  Hawthorne Library  Hermina Street  Historic Preservation  Historic Preservation Plan  Homeless Day Resource Center  Homeless services  Housing policy  Hudson Beach  Imagination Center at Reindahl Park  Independent Auditor  Interest  Jenifer St Market  Jenifer Street  John Nolen/Willy/E Wilson/Blair St intersection  Judge Doyle Square  King Street  Lake Mendota  Lake Monona  Land Banking  Landmarks Committee  Law Park  LGBTQI  Liquor License  Local Governance Study  Madison Metropolitan School District  Madison Police Dept.  Madison Public Library  Madison-Kipp Corporation  Mansion Hill Historic District  Marling  Marquette Bungalow Historic District  Marquette Neighborhood Association  McPike Park  Medicare for All  Meetings  Metro  Milwaukee Street  Milwaukee Street Special Area Plan  Monona Golf Course  Motor Vehicle Registration Fee  Motor Vehicle Registration Fee  MPD Civilian Oversight Board  Neighborhood Association  Neighborhood Meeting  North Planning Council  Olbrich Park  Operating Budget  Opioid epidemic  Oscar Mayer  Oscar Mayer Strategic Assessment Committee  Parking  Parks and open space  Pedestrian and bicycle program  Pedestrian and bike safety  PFAS  Pinney Library  Placemaking  Police and Fire Commission  President's Work Group on Surveillance  Public Art  Public Market District  Public Safety building/Jail  Quiet Zone  Racial disparities  Railroad  Reconstruction  Reger Park  Relief and Economic Security (CARES)  Room Tax  RTA  Salt  Salvation Army  Sanctuary City  Schenk Atwood Starkweather Yahara Neighborhood  Schenks Corners  Sector 67  Skatepark  Small Business Equity and Recovery Grant  Snow Emergency  Solar  South Capitol District Planning  Starkweather Creek  Stormwater  Streatery Program  Street  Street Construction  Study  Sustainability  Task Force  Task Force on Structure of City Government  Tax Increment Financing  Third Lake Ridge Historic District  TID 25  TID 36  TID 37  Tourist Rooming houses  Town of Blooming Grove  Town of Madison  Traffic  Transportation  Trees  Truax Field  Truman Olson  Union Corners  Union Triangle Neighborhood  University Heights Historic District  Vision Zero  Voit Farm  Voting  Water Utility  Watershed steward  Watershed studies  Waubesa St  Weed Spraying  Williamson Street  WilMar Neighborhood Center  Wilson Street  Winnebago Street  Winter Advisory  Worthington Park  Worthington Park Neighborhood  WSOR  Yahara Place Park  Yahara River  Zoning  Zoom app