Scanners and Price Verification
It is illegal to post a false quantity or price for the purchase, sale or advertising of any commodity, thing or service.
The price charged by a point of sale (POS) system must equal that advertised or displayed.
When an item is going down in price the price must be reduced in the POS system before itc is reduced in dvertisements, shelf tags or display placards. When an item is going up in price, the price must be increased in the advertisement, shelf tag or display placard before the POS system.
The customer must never pay more for an item than what is advertised or displayed.
If the price charged is more than the price advertised or displayed, the store must refund the customer the difference. If the price charged is less, the customer must only pay the lesser of the two.
In all cases store management must permanently correct the discrepancy.
We recommend implementing a self-inspection program to compare advertised and displayed prices vs. scanned prices at the checkout. Ensure that price change signs are placed and/or removed on time. Price reduction signs must be posted in the correct locations for the correct products. Monitor merchandise moved to wrong locations by customers. Train staff to verify shelf tags with product descriptions or barcodes when stocking or facing shelves. Remove shelf tags if out-of- stock merchandise is stocked with something else.
Customer Right of Refund
By law, if you use an electronic scanner in your store, you must display refund signage (see sample signage). If a customer is charged a higher price than the advertised or displayed price, they have a right to a refund of the difference. Obvious and visible signage would include large signs readable from all checkout locations, or individual signs at each register or pod (including service counters).
Chapter 98 of Wis Stats. refund information must be posted at all point of sale/registers in view and easily readable by the customer while paying for merchandise.
Store management is accountable for all pricing errors including those entered by outside vendors.
Monitor vendor price changes to ensure accuracy and timeliness.
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Weights & Measures
Cindy Lease, (608) 246-4514
Glenn Wood, (608) 243-0585
Sample signage to comply with 98.08 posting required:
In accordance with Ch. 98, Wis. Stats. "should the electronic scanner price be higher than the posted or advertised price, the customer shall at least be refunded the difference."
To learn more
Read: Shelf Price Accuracy in Supermarkets that Scan fmi.org/docs/media-backgrounder/price_accuracy_2001.pdf