Allied Drive/Verona Road Grocery Initiative

The City of Madison is looking at ways to address food access issues and economic redevelopment priorities in the Verona Road/Allied Drive neighborhood.

To incentivize the establishment of a full service affordable grocery store in the Allied Drive neighborhood the City will make up to $300,000 available for financial assistance in the form of a low interest and partially forgivable loan for either the acquisition of property or working capital for such a project.

Interested applicant Q&A Meeting/Teleconference

Issue Date of RFP March 26th, 2015

Interested applicant Q&A Meeting/Teleconference


April 23, 2015 3pm CST*

Letter of Intent to Apply

May 15, 2015 by 4pm CST

Request for Proposals Due Date

June 15, 2015 by 4pm CST

Staff Team Review 

June 16 – June 29 2015

Staff Recommendation Selection Announced

June 30, 2015


*To RSVP for the meeting/teleconference please call or e-mail Ruth Rohlich, 608-267-4933,

Proposals for the funds will be solicited and reviewed by City staff, a public body (Madison Food Policy Council and Economic Development Committee) and approved by the Madison Common Council.

Request for Proposals: Full Service Grocery Store Verona Rd/Allied Dr Neighborhood

Press Release

Last Updated: 03/25/2015

Contact For more information

Ruth Rohlich

Business Development Specialist

City of Madison