Coronavirus (COVID-19)


Coronavirus (COVID-19) Information for Businesses and Non-Profits

January 2021 - PPP Announcement



The Federal government has launched another round of the Paycheck Protection Program (PPP). Many small businesses and non-profits are eligible to receive this support, in many cases in the form of forgivable loans. Funding is available to both businesses that already received funding in 2020, as well as new applicants. Over 3,500 City of Madison businesses received PPP through the first round of the program in 2020 and we are hopeful that we will once again have great participation in 2021. More information about PPP is available at

Although a government program, PPP is managed by private banks, credit unions, and non-profit lenders. Businesses interested in applying should start by contacting a bank or credit union that they already work with. If a business owner doesn’t have an existing relationship with a bank or credit union, they can still apply through many participating banks and credit unions in the community as a non-customer applicant. The SBA is available to help connect businesses to banks and credit unions through the following link: The Small Business Development Center at UW-Madison is another great resource for assistance. They can be reached at 608-263-2221 or through






Public Health Madison & Dane County

Public Health provides updates and guidance and frequently asked questions about advisories and countywide orders.

Information for Businesses
Signs for Essential Businesses



Madison Streatery Program: An Outdoor Eating Recovery Program

NEW!  Cold Weather Streatery Guidelines

The City of Madison has extended its Streatery Program to April 14, 2021. This will provide both an opportunity and a challenge for Restaurants and Taverns to be able to continue to serve patrons in a physically distanced arrangement in accordance with Public Heath Madison Dane County (PHMDC) orders. The City wants to encourage the extension of the outdoor dining season as much as is practical. However, it is important to note that meeting all heating, tent and electric code requirements during the coldest winter months, and during heavy snowfall may be infeasible.

Permits Required:

All new outdoor seating areas created under the Streatery Program were initially permitted until October 25, 2020. If a Restaurant/Tavern would like to continue operations past October 25, they will have to do the following:

  • Sidewalk café licenses under MGO 9.13 are valid through April 14, 2021 but a revised layout plan for your sidewalk café equipment with additional elements for cold weather is needed.
  • For cafes that extend into the roadway/parking lane, file a new plan to get your street occupancy permit extended, showing all additional elements needed for cold weather operations.
  • Upon approval of these plans, the Streatery Extension of Premises Alcohol License will continue.

LINKS to Guidance Documents:

MAP - Mall Concourse Maintenance Area

Fire Safety Guidance for Portable Outdoor Gas-fired Heating Appliances

Fire Safety Guidance for Streatery Tents, Canopies, Dining Domes, and other Membrane Structures

Example of Streatery

The City of Madison has created the following Streatery program under an Emergency Order to temporarily allow restaurants to expand their business footprint onto the public rights-of-way or in privately owned parking facilities if administratively approved by staff. For eligible restaurants, this may also include expanded alcohol license premise.


Guidelines Streatery Oudoor Eating Recovery Program - Spanish

Guidelines Streatery Outdoor Eating Recovery Program - Chinese





Business Resources

Grants & Loans

Before applying for loans, ask yourself:

  • What will I need financially to get through the COVID-19 pandemic?
  • What will I need to get up and running?
  • Could I afford a loan payment prior to COVID-19? Can I afford one during or after?

Check with your financial institutions to see what they offer. New programs are being developed for COVID-19, so keep up to date on recent additions with the Greater Madison Chamber of Commerce.

Dane County and Dane Buy Local have teamed up to provide a total of $10.8 million to support locally owned small businesses. Grant awards will range from $1,000 to $50,000.

KIVA offers 0% interest and no fee loans of up to $15,000. They offer a grace period for the first payment of up to 6 months.

WWBIC loans offer two options: a line of credit or a term loan.

  • Line of credit: Loan of $5,000 – $10,000 with a term of 12 months and an interest rate of 9.25%.
  • Term loan: Loan of $5,000 – $15,000 with a term of 60 months. The client makes interest-only payments for the first 12 months. For the remaining 48 months, the loan is fully amortized.

The Doyenne Evergreen Fund supports businesses led by women and people of color. The fund focuses on Wisconsin-based businesses that are doing something innovate in their industry and are able to scale to a national level.

Payroll Protection Program, Small Business Administration

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll. Loans will be forgiven if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

This program is available for non-profits and businesses, including self?employed and independent contractors with less than 500 employees.

The maximum loan amount is up to $10 million but not more than 2.5 times average monthly payroll, generally measured over the 12 months prior.

Economic Injury Disaster Loans, Small Business Administration

Economic Injury Disaster Loans offer up to $2 million in assistance. The interest rate is 3.75% for small businesses.

This loan offers long-term repayments of up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.

Note: The fund is not currently accepting applications.

The Restaurant Employee Relief Fund provides $500 grants to help restaurant industry employees who have been financially impacted by COVID-19. Funds will be disbursed on a first-come-first-served basis, subject to availability of funds.

Last Updated: 01/18/2021


Please call our Economic Development Staff at 608-267-4933 or e-mail us at