Odana Area Plan

Development Concept Public Participation Series

West Towne

Project staff will present and update to the Board of Park Commissioners on Wednesday April 14, at 6:30 pm.  The agenda is available and information on how to watch and comment during the meeting are on the meeting information page.

Update were given to the Plan Commission on 3/8/2021 (agenda, video), the Transportation Policy and Planning Board on 3/15/2021 (agenda, video), and the Economic Development Committee on 3/17/2021 (agenda, video).

The City of Madison Planning Division held virtual public engagement meetings on January 21 and 27, 2021 to present draft concepts, gather input, and facilitate discussions about future land use, transportation, parks and open space, and related elements. Meeting materials are available at the link below:


Meeting Video

Miss the meeting?  Scroll thought our story map to get all the information or review the summary of public input.


Past Public Engagement

Virtual Lunch and Learns and Evening Engagements

The City of Madison Planning Division continued virtual public engagement with a series of virtual lunch and learn and evening engagements to discuss issues, oppurtunities and examples of other mall redevelopments. 


Mall Madness

Madison Mall Maddness Bracket and Results

To kick-off planning for the City's Malls, the Greater East Towne and Odana Area Plans used a tournament style bracket to better understand thoughts and preferences about how the areas could transform in the coming years. Each “team” represents a potential component of a comprehensive redevelopment vision.  Teams in each bracket region represent a different focus: Things to Do, Places to Live and Work, Getting Around, and Design and Character. 


The Odana Area Plan boundary encompasses 1,044 acres – that’s 73% larger than Downtown Madison.  The area is primarily made up of concentrations of single-use office development and single-use retail development surrounded by large parking lots.  This style of development, primarily constructed from the 1970s through the 1990s, increases traffic, decreases pedestrian and bicycle activity, reduces the effectiveness of transit, and increases stormwater runoff, amongst other negative impacts. 

The 2018 Comprehensive Plan significantly increased the amount of planned mixed-use development in the area, but also noted that redevelopment that includes substantial residential components should be preceded by adoption of a detailed City plan that addresses connectivity improvements, more parks and open space, and other amenities and infrastructure necessary to support residential development.  The overall goal for the Odana Area Plan process is to create a plan that addresses those elements to facilitate redevelopment within an area that has, thus far, not seen as much redevelopment as many other areas of the city that are between West Towne and East Towne.  The Plan will also look to prepare the area for future Bus Rapid Transit service.   

The Odana Area Plan creation, combined with the concurrent Greater East Towne Area Plan process, represents a new type of undertaking for the City: large-scale plans to guide redevelopment of predominantly commercial areas into mixed-use Activity Centers. 

Last Updated: 04/09/2021

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Upcoming Meetings:


Board of Park Commissioners

April 14, 2021 - 6:30

Meeting Information



Past Meetings:


Economic Development Committe

March 17, 2021 - 5:00pm


Meeting video


Transporation Policy and Planning Board

March 15, 2021 - 5:00pm


Meeting video


Plan Commission

March 8, 2021 - 5:30pm


Meeting video