Odana Area Plan

 

West Towne

Plan Review and Approval Process

The Odana Area Plan was introduced at the July 7th Common Council meeting and is now beginning the official review and approval process.  Introduction is the process where the Common Council determines which boards, commissions and committees will review and provide advisory recommendations on the draft plan before it returns to Council for final action.  The anticipated approval schedule is below, however dates are subject to change.  Meeting participation information can be found on each of the meeting's page, and participants may register for public comment once agendas have been posted.

Economic Development Committee:  July 21 @ 5:00 pm  

Board of Park Commissioners:  August 11 @ 6:30 pm

Transportation Policy and Planning Board:  August 16 @ 5:00 pm

Plan Commission:  August 23 @ 5:30 pm

Common Council:  August 31 @ 6:30 pm

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Phase 3 Public Meetings - Revised Concepts and Draft Plan Recommendations

Draft land use, transportation, parks and open space, and maximum height maps for the Odana Area Plan were shared in late January.  Project staff have made some edits since that time, and shared updated concepts at two virtual meetings: an Evening Engagement on May 27th at 5:30pm, and a Lunch & Learn on June 1st at 12:00 p.m. (noon).

Meeting Video

Presentation

Updated Draft Plan Maps

Draft Plan Recommendations Summary

On June 7, Planning Divison staff presented concept revisions and the draft plan document to the Plan Commission (agendameeting video). 

We anticipate these will be the final Odana Area Plan public meetings before the formal City review and approval process.

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Phase 2 Public Engagement - Initial Development Concepts

The City of Madison Planning Division held virtual public engagement meetings on January 21 and 27, 2021 to present draft concepts, gather input, and facilitate discussions about future land use, transportation, parks and open space, and related elements. Meeting materials are available at the link below:

Presentation

Meeting Video

Project updates were then given to the Plan Commission on 3/8/2021 (agendavideo), the Transportation Policy and Planning Board on 3/15/2021 (agendavideo), and the Economic Development Committee on 3/17/2021 (agendavideo) and Board of Park Commissioners on 4/14/2021 (agendavideo)

Scroll thought our story map to get all the information or review the summary of public input.

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Phase 1 Public Engagment - Issues and Oppurtunities

Virtual Lunch and Learns and Evening Engagements
 

The City of Madison Planning Division continued virtual public engagement with a series of virtual lunch and learn and evening engagements to discuss issues, oppurtunities and examples of other mall redevelopments. 

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Mall Madness

Madison Mall Maddness Bracket and Results

To kick-off planning for the City's Malls, the Greater East Towne and Odana Area Plans used a tournament style bracket to better understand thoughts and preferences about how the areas could transform in the coming years. Each “team” represents a potential component of a comprehensive redevelopment vision.  Teams in each bracket region represent a different focus: Things to Do, Places to Live and Work, Getting Around, and Design and Character. 

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The Odana Area Plan boundary encompasses 1,044 acres – that’s 73% larger than Downtown Madison.  The area is primarily made up of concentrations of single-use office development and single-use retail development surrounded by large parking lots.  This style of development, primarily constructed from the 1970s through the 1990s, increases traffic, decreases pedestrian and bicycle activity, reduces the effectiveness of transit, and increases stormwater runoff, amongst other negative impacts. 

The 2018 Comprehensive Plan significantly increased the amount of planned mixed-use development in the area, but also noted that redevelopment that includes substantial residential components should be preceded by adoption of a detailed City plan that addresses connectivity improvements, more parks and open space, and other amenities and infrastructure necessary to support residential development.  The overall goal for the Odana Area Plan process is to create a plan that addresses those elements to facilitate redevelopment within an area that has, thus far, not seen as much redevelopment as many other areas of the city that are between West Towne and East Towne.  The Plan will also look to prepare the area for future Bus Rapid Transit service.   

The Odana Area Plan creation, combined with the concurrent Greater East Towne Area Plan process, represents a new type of undertaking for the City: large-scale plans to guide redevelopment of predominantly commercial areas into mixed-use Activity Centers. 

Last Updated: 07/19/2021

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Meetings

Review and Approval Meetings:

 

Economic Development Committee:  July 21 @ 5:00 pm  

Board of Park Commissioners:  August 11 @ 6:30 pm

Transportation Policy and Planning Board:  August 16 @ 5:00 pm

Plan Commission:  August 23 @ 5:30 pm

Common Council:  August 31 @ 6:30 pm

 

 

Past Meetings:

 

Plan Commission

June 7, 2021 - 5:30pm

Agenda

Draft Plan

Meeting video

 

Board of Park Commissioners

April 14, 2021 - 6:30

Meeting Information

 

Economic Development Committe

March 17, 2021 - 5:00pm

Agenda

Meeting video

 

Transporation Policy and Planning Board

March 15, 2021 - 5:00pm

Agenga

Meeting video

 

Plan Commission

March 8, 2021 - 5:30pm

Agenda

Meeting video

Contact: