Oscar Mayer

Delayed Approval Schedule

On March 17, the Common Council voted to suspend most board, commission and committee meetings.  As a result, all meetings with associated with the approval process of the Oscar Mayer Special Area Plan are delayed.  As soon as staff knows more about when these meetings might resume, information will be sent out to the email list.  

If you have any question, please contact Dan McAuliffe at dmcauliffe@cityofmadison.com or 261-9676.


Introduction and Approval Schedule

The Oscar Mayer Special Area Plan was introduced at the March 3rd Common Council meeting.  This is a procedural step where the Council will decide which City boards, commissions and committees (BCCs) will review and provide advisory recommendations back to the lead committee and the Council. 

Below is the current approval schedule and dates, times and locations are subject to change.  Meeting notices will be sent out to the email list once agendas are posted.  All meetings are open to the public and will have a public comment period. 


Sustainable Madison Committee – TBD

Urban Design Commission – TBD

Housing Strategy Committee – TBD

Transportation Policy and Planning Board – TBD

Board of Park Commissioners – TBD

Plan Commission (lead) – TBD

Common Council – TBD

If you have any question, please contact Dan McAuliffe at dmcauliffe@cityofmadison.com or 261-9676


Upcoming Meeting!

Join City of Madison staff and consultants at the former Oscar Mayer office building to discuss the revised development concept and draft plan document.
Meeting Details:
January 30, 2020 6:00 pm
910 Oscar At OM Station
910 Oscar Avenue

Meeting Flyer

Revised Development Concept (January 23, 2020)

Revised Concept


October 16, 2019 Public Meeting - Draft Development Concepts

At the October 16 public meeting, City staff and consultants presented and discussed the draft development concepts for the Oscar Mayer site and surrounding areas. 



The special area plan is expected to take approximately six to eight months to complete, with public engagement and input opportunities throughout the process.  The general timeline below may change as the planning process proceeds and any public meeting will be announced via our email list.  Sign up (right column) to stay informed.
The next phase of the process will be to present a revised concept and draft document after taking in to account feedback received at the October 16 public open house and subsequent meetings with various groups and the City of Madison's Transportation Policy and Planning Board and Plan Commission.  We anticipate the next major public event to occur sometime in late January 2020.
Process timeline


Special Area Plan

The plan is the second phase of the City's effort to reuse and redevelop Oscar Mayer and surrounding sites that may change in the future.  It will build off the vision and redevelopment objectives created in the Strategic Assessment (phase 1), which focus on economic development, equity, leveraging transit, sustainability and redevelopment character. 

The special area plan will establish detailed, site-specific guidance for future development addressing land use, building scale and design, new streets and paths, and public open spaces.

The Oscar Mayer Special Area Plan kicked off on June 19, with a Walk and Talk event at Oscar Mayer.
Walk and Talk Kickoff event

The special area plan will build off the Oscar Mayer Strategic Assessment, a "big picture" look at the study area to understand its role within the region and the ways in which redevelopment could most effectively contribute to the well-being of the community. The Mayor and Common Council appointed a 13-member committee which met 10 times to guide the development of the report and public engagement activities. The Strategic Assessment defines a vision, 10 redevelopment objectives and 15 specific recommendations, and was approved by the City of Madison Common Council on February 5, 2019.  More information on the Strategic Assessment can be found here.

Plan Area


Oscar Mayer was located on Madison's north side for 97 years as a food production and headquarters facility.  The Oscar Mayer site is generally bounded by Commercial Avenue on the south, Packers Avenue on the east, Aberg Avenue on the north, and Canadian Pacific Railroad tracks on the west.  The Strategic Assessment will also consider additional parcels in the immediate area determined to be important in accomplishing the development objectives of the area.

At its peak, Oscar Mayer employed approximately 4,000 people at this location, and 1,000 people at the time its closing was announced in November 2015.  Oscar Mayer's owner, Kraft Heinz, vacated the 72-acre site in June 2017 and in October 2017 executed an agreement with the Reich Brothers Holdings, LLC to purchase the property.

This site occupies a key position in Madison's north side, as well as in the city and region.  During its nearly century in operation, the Oscar Mayer facility has had an immeasurable positive economic impact on the community in the many well-paying jobs it provided, as well as the businesses that were supported by the company, its employees, and their families.  Much of the north and east sides of Madison developed around Oscar Mayer and the neighborhoods in these areas were home to many of its employees.  Many of the homes that were built and stores that were opened catered to Oscar Mayer's workforce.  This contributed to a great sense of pride and social cohesion that is still present in these areas.  As such, the City is placing a strong emphasis on the future reuse of this site and emphasizing its continued future positive impact on the surrounding area, economically, socially and physically.  The City views this site as a key redevelopment opportunity and feels strongly that the predominate use continue the location's tradition as a location for well-paying, family-supporting jobs.


Last Updated: 03/18/2020


Approval Process Meetings:

Sustainable Madison Committee



Urban Design Commission



Housing Strategy Committee



Transportation Policy and Planning Board



Board of Park Commissioners



Plan Commission



Common Council




Past Meetings

Plan Commission

February 10, 2020  5:30 pm

City-County Building, Room 201

210 Martin Luther King, Jr. Blvd.

Materials and meeting video


Public Open House 2

January 30, 2020 6:00 pm
910 Oscar At OM Station
910 Oscar Avenue

Meeting Video


Handout - comments and responces

Display boards


Revised Development Concept

Draft Document

Appendix 1 - Public Event Comments

Appendix 2 - Key Constituency Advisory Group Results and Recommendations



Plan Commission

November 11, 2019  5:30 pm

Madison Municipal Building Room 153

215 Martin Luther King Jr Blvd.

Materials and meeting video


Transportation Policy and Planning Board

November 4, 2019  5:00pm

City County Building - Room 201

210 Martin Luther King Jr Blvd.

Materials and meeting video


Eken Park Neighborhood Association

December 6, 2019  6:30 pm


Emerson East Neighborhood Association

November 20, 2019  6:00 pm


Sherman Neighborhood Association

November 4, 2019  6:30 pm


Friends of Hartmeyer Natural Area

November 6, 2019  6:00 pm


Oscar Mayer Special Area Plan Public Open House

October 16, 2019

Warner Park

Draft development concepts


Meeting graphics

Meeting video


Walk and Talk Event

June 19, 2019

Oscar Mayer Parking Lot (corner of Packers and Commercial Avenues)


Subscribe to Email List

Subscribe to the Oscar Mayer Special Area Plan email list:

By participating on this list the Wisconsin Public Records Laws may subject your email address to disclosure to third parties. By selecting "Yes" you are requesting that we treat your email address that you have provided to this list as confidential and you are also stating that you would not participate in this service if the City is obligated to release your email address to such third party requesters.

Request a presentation

Have a group that would like to know more about the Oscar Mayer Special Area Plan and share their perspective?  Contact Dan McAuliffe for more information.


Dan McAuliffe
City of Madison Planning Divison