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What is the Georgetown University Energy Prize?

The City of Madison is leading the way in energy efficiency and has been selected as a semifinalist to compete for the Georgetown University Energy Prize (GUEP), a nationwide competition between small- to medium-size towns, cities, and counties to reduce energy consumption. Under the City's already-established Green Madison moniker, the City will endeavor to win the $5 million energy prize to use toward our city's future sustainability efforts.

How can I help Madison win?

Madison will kick off our effort to win the $5 million energy prize with Cool Choices--a fun and easy online card game where Madisonians race to complete the greatest number of sustainable actions.

Cool Choices Logo

When you play Cool Choices, actions such as replacing light bulbs, biking to work and eating locally will put you and your team in position to win great prizes while you save money, help the environment and help Madison claim the energy prize.

Your actions in the Cool Choices game add up, and energy savings are tracked to show Madison's achievements in the competition.

Stay Tuned!

There will be many more ways to help Madison win the $5 million Georgetown University Energy Prize. Look for more information soon, including but not limited to:

  • Multifamily retrofit program
  • Energy House Parties
  • Energy efficiency in City of Madison-owned buildings


For immediate information, please email