Double Dollars Logo

Double Dollars at farmers' markets launched on June 2nd, 2018. Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day. As the weather gets colder, you can still get Double Dollars at the following indoor farmers' markets: Saturday's Dane County's Farmers' Market, Eastside Farmers' Market, and Northside Farmers' Market.

Dane County Farmers' Market

April 18 – November 7
10:30 am – 1:00 pm

210 Martin Luther King Jr. Blvd.
Madison, WI

November 18, December 2 – December 16
7:30 am – 12:00 pm

Monona Terrace, 1 John Nolen Drive
Madison, WI

Monona Farmers' Market

May 6 – October 28
9:00 am – 1:00 pm

Ahuska Park
400 E. Broadway
Monona, WI

El Mercadito de Centro

June 6 – September 26
4:00 pm – 7:00 pm

Centro Hispano
810 W. Badger Rd.
Madison, WI

Westside Community Market

April 14 – November 3
7:00 am – 1:00 pm

University Row & University Ave.
Behind UW Health – Digestive Health Center
Madison, WI

Northside Farmers' Market

May 6 - October 21
8:30 am – 12:30 pm

Northport Town Center
1857 Northport Drive
Madison, WI

Eastside Farmers' Market

April 24 - October 30
4:00 pm – 7:00 pm

McPike Park (Central Park) - 202 S Ingersoll St

Farmers Market
Foodshare Wisconsin


Key points:

  • Program starts June 2, 2018
  • For SNAP (Supplemental Nutrition Assistance Program)/FoodShare users ONLY. Shoppers must have their cards with them and enter their PIN to complete a transaction.
  • Double Dollars matches up to $25.
  • Valid at participating markets ONLY.
  • Program ends December 19th 2018 or until funds remain available.
  • Find up-to-date information.

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $25 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $25, they may do so, but they will only receive $25 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), and alcohol.

Double Dollars can be redeemed through December 2018 or until funds remain available. They can only be issued or redeemed at participating markets, listed above.

And don’t forget you can also get Double Dollars at the Willy Street Co-op! Contact Customer Service to learn more, or check out the Willy Street Coop Double Dollars page.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Donate to the Double Dollars Program

Brought to You By:

City of Madison
Dane County
Community Action Coalition
Public Health Madison & Dane County

Made Possible By:

Wholesome Wave
Madison Area Chef's Network
UW Health
Meriter Unity Point Health
St Mary's Hospital
Group Health Cooperative
Cuna Mutual
Willy Street Co-Op