City of
Madison

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Advantages

Out-of-home advertising is ideal for generating instant awareness and elevating the credibility of your brand.

Transit advertising offers the ability to captivate your audience with striking visuals.  Creativity is only limited by your imagination.  Adding movement and life to your campaign, Metro buses provide an open canvas to build your brand message.

As traditional media becomes more fragmented, transit advertising provides the ultimate mass reach vehicle.   Dominate the city with frequent exposure and high reach as your message circulates in the busiest residential and business corridors.

Unlike other formats, out-of-home advertising cannot be turned off, thrown away, or fast-forwarded. Transit is an invasive media – consumption by the audience is involuntary in comparison to ‘consumed’ media such as Radio and TV.

 
For more information, please contact Peg Anthony at panthony@cityofmadison.com or (608) 267-8771.
 
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Metro Transit: (608) 266-4466; E-mail: mymetrobus@cityofmadison.com