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Public Open House on January 30

On Thursday, January 23, the City released a draft of the Oscar Mayer Special Area Plan.  The plan provides an exciting vision and a framework to guide the evolution of the Oscar Mayer site and surrounding area into a unique and vibrant northside destination.  The plan incorporates a variety of new housing options, employment opportunities, open space and recreational options - all integrated with an enhanced transit system, bicycle and pedestrian facilities, and a more connected street network.

The plan is the result of a two-phase planning process that began in 2018.  In the first phase, a 13-member City-appointed Committee developed the Oscar Mayer Strategic Assessment that set the vision for the future of the area.  The Special Area Plan builds on that work and serves as a detailed guide to inform future development and infrastructure investment in the area to achieve the vision.

Mayor Satya Rhodes-Conway said, “This plan builds on the vision established by the Oscar Mayer Strategic Assessment Committee, creating significant economic opportunities for Madison’s diverse residents, adding much needed housing and leveraging our current and future transit investments to achieve a more sustainable future.”
City of Madison staff and the consultant team (Vandewalle & Assocciates and EQT By Design) will host at a Public Open House on the draft plan on January 30 at the newly renovated 910 Oscar at OM Station (the former Oscar Mayer office building) (details below).

Oscar Mayer Special Area Plan Open House
Thursday, January 30, 2020
6:00 pm
910 Oscar at OM Station (910 Oscar Avenue)

The draft plan is available on the project webpage:
If you have any questions, please contact Dan McAuliffe, City of Madison Planning Division at or 608-261-9676.


City Planning