Archived News: This news release is more than one year old and may include outdated information.

See you June 7

Ride the Drive Downtown- Sunday, June 7, 10:00a.m.–3:00p.m.
It’s finally here! Ride the Drive Downtown is THIS Sunday, June 7! Ride the Drive, presented by Trek and Madison Parks is a car-free, care free event that transforms some of Madison's streets into a public promenade. During the event, roads in the five mile route are open for participants to bike, skate or walk through some of Madison's signature streets- including John Nolen Drive, State Street and East Washington Avenue. The event is free and open to the public. Along the route, there will be activities, informational booths, entertainment, food vendors and other fun and informative vendors. 
Ride the Drive is more than just going out for a bike ride! Along the route, there will be four activity villages and stopping points with activities, informational booths, musicians, and food vendors.
Kick-off of Ride the Drive at 10:00a.m. at the Capital Square Stage (near East Washington Ave.) Join representatives of Trek, Madison Mayor’s Office and Madison Parks as we kick-off this incredible event!
Capitol Square Madison Parks Village

  • Live Entertainment Stage
    • Modern Mod
    • Sam Lyons
    • Nfusion
    • Matt DeBlass
  • 93.1 JAMZ live remote
  • University of Wisconsin Stevens Point Adventure Tours
  • Wisconsin River Outings
  • Madison Parks Merchandise tent: RTD t-shirts, water bottles, backpacks & play MADISON PARKS headbands and pant straps
  • Madison Parks Information Station
  • Madison Parks Balloon / Donation Tent
  • Chocolate Shoppe Ice Cream
  • The River Food Pantry: Cookies, scones, muffins, and Danish bars
  • Maui Wowi Hawaiian Coffees & Smoothies

Brittingham Park Family Drive Village

  • MSCR: Family friendly games, sports, bike decoration, and face painting. FIT 2GO VAN
  • Brittingham Boats: Grilled food, hot dogs, brats, veggie option, ice cream, drinks, and fruit
  • Silly Monkey's Funky Resale: Obstacle course, hula hoops, stilts, and pogo sticks
  • Special Appearance: "Maynard" from the Madison Mallards 12-1 pm
  • Madison Parks Merchandise Tent: RTD t-shirts, water bottles, backpacks & play MADISON PARKS headbands and pant straps
  • Madison Parks Balloon/Donation Tent
  • Madison Parks Information Station
  • Madison Parks Bouncy House
  • Arc of Life Chiropractic: Balance challenge
  • Pots-N-Tots Food Cart: Seasoned tater tots
  • i9 Sports
  • UW Health Pediatrics: Helmet fitting station

Olin Park north of Lakeside Street Parade Drive Village

  • Have fun with two Helmet Parades 11 am and 1 pm. Wear your decorated bicycle helmet for a parade. Win prizes!
  • Cyclocross and Capitol Off Road Pathfinders (CORP) Mountain Bike Obstacle Course
  • Toast Food Cart: Paninis, lemonade, soda, water, and chips
  • Holiday Inn Express and Suites: free water
  • Zip Car – Showcasing a share car with lots of giveaways
  • Great views of the lake.
  • Madison Parks Information Station
  • YMCA: Inflatable obstacle course
  • Cupcakes-A-Go-Go

John Nolen Drive just east of Monona Terrace Tunnel Bike Avenue Village

  • Trek, our Title Sponsor
  • B-cycle
  • Madison Parks Information Station
  • Wisconsin High School & Middle School Cycling League
  • City of Madison Bike/Ped Representative: sale of bicycle license and bike/ped safety
  • Ride Share/ Madison Area Transportation Planning Board
  • Wisconsin Bike Federation: Bike Fed merchandise, memberships, bike/ped safety
  • Erik's Bike Shop: Bike accessories for sale and will have a tire pump available for checking tire pressure
  • Dream Bikes: Bike safety checks
  • Madison Spinal Cord - Injury Group: provide hand bikes
  • Boulder's Climbing Gym: Climbing wall
  • Madison Water Utility: Water wagon for free water bottle refills
  • Madison Mallards Double Decker Pizza Bus: Pizza, cheeseburgers, funnel cakes, cheese curds
  • Pepsi: sampling Klarbrunn Vita Ice

For a full listing of events, vendors and locations, please visit the Ride the Drive website.
Thank you sponsors!
The success of the event is thanks to our sponsors and supporters:  Trek, Saris Cycle Group, Bcycle, and Midwest Family Broadcast!