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As part of a statewide effort to reduce the number of preventable traffic deaths to "Zero In Wisconsin," the Madison Police Department will intensify its safety belt enforcement efforts from now until Super Bowl Sunday on Feb. 7, 2010.

In 2009, the State of Wisconsin experienced 545 traffic fatalities, the lowest level since 1944. More fatalities could no doubt have been prevented had more people been wearing their seat belts. It is hoped that the intensified safety belt enforcement during this period and throughout the year will further help save lives and reduce serious injuries from traffic crashes. "Any preventable traffic death or injury is one too many," says Lt. Anthony Bitterman. "The goal of this campaign is not to write more tickets, but to increase voluntary compliance with the mandatory safety belt law. That's why we want all drivers and passengers to buckle up voluntarily. But if they don't wear a safety belt, we're always prepared to stop their vehicle and issue a ticket."

In conjunction with efforts by local law enforcement agencies, the Zero In Wisconsin traffic safety campaign, sponsored by the Wisconsin Department of Transportation, will broadcast new television and radio messages featuring Packers wide receiver Donald Driver. In these "hard-hitting" messages, the Packers' all-time leader in career receptions will tell the reasons why he always wears his seat belt-every trip, every time.


  • Lt. Tony Bitterman, 261-9686