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Ride the Drive-Eastside is 2.2 miles of car-free, care-free fun! We are bringing the festival atmosphere to East Madison this year with activities, entertainment, music and vendors in "villages" along the route. Ride the Drive villages are stopping points that include all kinds of family friendly activities, food, information booths, merchandise tents, and bouncy houses. Ride the Drive activities are fun for all ages!

Activity villages will be located in three areas along the route:

  • Olbrich Park on Atwood Avenue by the beach parking lot
  • OB Sherry Park, bike path by intersection of Dawes Street and Starkweather Creek
  • Olbrich Botanical Gardens - The Gardens will be open for participants!


Olbrich Park on Atwood Ave

Boulders Climbing Gym 30 ft climbing wall


Bricks 4 Kidz bringing art supplies and Lego bricks for kids

Chocolate Shoppe Ice Cream ice cream: dishes, cones, floats, shakes

Dream Bikes mobile unit and tools for bike repair

Jay's Italian Ice fat-free, dairy-free, and cholesterol-free dessert of many flavors

Madison B-cycle Blender bikes, bean bag toss, B-cycle races, free bike rides

Madison Traffic Garden small planters and dirt


Next Door Brewing Co. Information about locally sourced, handcrafted beer

Silly Monkeys Funky Resale Stilts and hula hoops

UW Health helmet fitting and helmet sales

Water Wagon clean, cool, refreshing Madison water

Wisconsin Bike Fed bringing a cruiser bicycle

XS Energy Smoothies energy infused smoothies

YMCA of Dane County inflatable bounce house and slide for kids

Triple M, information about 105.5FM, as well as music provided by DJs

Pepsi Cola of Madison, handing out samples of Vita ICE and uber water

Traffic Engineering, bike registration and information


OB Sherry Park

Canoe WI canoe, or a kayak and tubes

Cupcakes-A-Go-Go ultra-decadent goodies including cupcakes, cake pops, muffins, gluten free options and more

Fortune Cafe Asian and Italian foods

Gili's Paninis build your own Paninis

Kona Ice of Madison shaved ice truck


Life 102.5 Information about the radio station, as well as free water and snacks for riders

MSCR lawn games and activities

UWSP Adventure Tours information about wellness vacations for active adults

Visit the WORT booth, where DJs will be spinning music for your biking pleasure

Friends of Starkweather Creek, stop by and learn about their work and how you can help protect this creek

Retroflective, selling reflective clothing; a mis of new t-shirts and hoodies and re-used and vintage clothing


S. Fair Oaks Ave.

Wheels for Winners, learn more about this non-profit organization that provides bikes for kids

  Event Merchandise will be available at the Atwood Avenue location.


image: RTD activity         image: RTD activity