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Ride the Drive is more than just five miles of roads closed to traffic, the care-free, car-free event has a festival type atmosphere. There are activities, entertainment, music, and vendors in "villages" on the route. Ride the Drive villages are stopping points along the route that include all kinds of family friendly activities, food, information booths, merchandise tents, art displays, and bouncy houses.

Activity villages will be located in four areas along the route:

  • Capitol Square
  • Brittingham Park Boathouse
  • Olin Park north of Lakeside Street
  • John Nolen Drive just east of Monona Terrace Tunnel

Join us for a kickoff with Mayor Soglin at 10:00a.m. at Brittingham Park

Participating organizations include:

MSCR -family friendly games, sports and art activities


Arc Life Chiropractic -free, functional health evaluations

Erehwon Mountain Outfitter -bike Frisbee golf

YMCA of Dane County- inflatable bounce house and slide for kids


Dreambikes- kids activities and free bike check-ups


Greater Madison BMX-BMX racing plate decoration station and equipment to try on


Silly Monkeys Funky Resale-four square and hula hooping


Celebrations Art Studio-henna tattoos


Yoga Wolf-yoga/pilates flow classes


We Conserve-interactive games that teach kids and adults how to lead more sustainable lifestyles


City of Madison Traffic Engineering–brochures and information about bicyclist and pedestrian safety as well as bicycle registration


Madison B-Cycle information about B-Cycle and bikes to test out


Wisconsin Bike Fed activities and information about bicycle safety


Erehwon Mountain Outfitter bike Frisbee golf


Madison Water Utility water wagon for free water bottle refills


Cupcakes-A-Go-Go artisanal cupcakes, pastries, sweet treats and coffee drinks


B-H Global XS energy infused fruit smoothies


Fortune Cafe Asian and Italian foods


American Diabetes Association information about diabetes prevention and management

Madison Traffic Garden bottled water and cookies, free mini potted plants for bicycle handlebars


Wisconsin Ovarian Cancer Alliance information about early detection of ovarian cancer

Seventh Heaven Massage massage therapy

American Laser Skin Care informational flyers and a $1,500 enter-to-win raffle

M2 Adventures, LLC smoothies


Inner Fire Yoga promotion, merchandise sales, mini-yoga lessons


People for Bikes plinko game with prizes


Healthy Classrooms Foundation/UW Hospitals and Clinics basic nutritional information for youth and families


DANDY’s Frozen Treats, LLC organic frozen desserts


UWSP Adventures, LLC promoting wellness and adventure trips


BJ’s Kolaches savory, stuffed Czech pastries


Renu Massage and Day Spa promotion


CORP balance beams and teeter-totters


Lighthouse Church bounce house


Wellspring United Methodist Church water station, misting canopy, kids activities