Vision Zero Logo

What is Vision Zero?

Vision Zero is a data driven strategy intended to eliminate traffic deaths and severe injuries on all roadways, bikeways and sidewalks. The City of Madison Vision Zero initiative strives to improve safety for everyone moving about the city, whether walking, biking, driving and riding transit; and to improve the identified high injury locations, all in an effort to prevent fatal crashes and severe injuries.

Safety starts with all of us.


How Does This Relate To You?

The core belief of Vision Zero is that death and injury on city streets is preventable. This approach to safety emphasizes smarter street designs that account for human error and education, data-driven enforcement and community engagement. With the Vision Zero approach City departments and residents work together to make city streets safer and meet the goal of zero deaths and serious injuries in Madison.

Steering Team
Strategic Vision Document PDF 
Vision Zero Action Plan PDF 

Madison Vision Zero Principles

  • Safety - Safety for all roadway users, including bicycle and pedestrian safety. One life lost on our streets is too many.
  • Equity - The City of Madison recognizes the disparity, racial and economic difference in neighborhoods and will focus on improving lower income community roadways included in the high injury network. Equity is a top priority for the City of Madison and will be at the forefront of discussions, actions and improvements. 
  • Data-Focused - Data will drive our focus on where to invest time and money to improve the highest injury intersections and roadways.
  • Accountability - The City of Madison will set clear goals and objectives, as well as engaging the community in outreach and collaboration to make Vision Zero a success.

Vision Zero Approach to Reduce Traffic Fatalities

  • Analyze Safety Data

    Vision Zero uses data to target improvements that will reduce crashes, save lives and address inequities experienced on the street related to crashes.

  • Education and Resources

    Additional information and links to safety videos, pedestrian and bicycle information, the traffic calming program and much more.

  • Engagement

    Community input is needed to create more comprehensive and inclusive strategies to improve street safety and allow us to learn from each other what is important for our streets.

  • Projects to Improve Safety

    Vision Zero focuses on creating a transportation system that is safe for all neighborhoods and for people of all ages and abilities, no matter how they travel.

Current Vision Zero Activities & Events:


Enjoy Parks Alive (5PM - 8PM) and visit our Vision Zero booth

upcoming events:
July 24, 2023 at Allied Park August 9, 2023 at Meadowood Park
July 26, 2023 at Warner Park August 10, 2023 at Penn Park

August 1, 2023 at Aldo Leopold Park

August 14, 2023 at Elver Park
August 3, 2023 at Owl Creek Park August 15, 2023 at Aldo Leopold Park
August 7, 2023 at Allied Park August 16, 2023 at Hammersley Park
August 8, 2023 at Worthington Park August 17, 2023 at Owl Creek Park

See the full Parks Alive schedule

Past Events:

Vision Zero Holiday Tree - part of the Shine on Madison events

This annual 6 week event, brought to us by Madison BID, brightens the downtown area with festive displays, decorated holiday trees & much more!  Stop by the Vision Zero tree, take a photo and share your support for Vision Zero by tagging your photo with #VisionZeroMadison and #MarchToZero

The official Shine On Madison Seasonal Lighting Ceremony occurred on November 19, 2022, during the Winter Night Market

World Day of Remembrance for Road Traffic Victims - Week of November 14 - 21, 2022

The City of Madison, along with the Vision Zero Stakeholder Task Force, will commemorate this global event with a week-long installation present in front of the Madison Municipal Building, 215 Martin Luther King Jr Blvd, including the building lights which will shine in yellow to honor victims.Everyone is invited to attend the press conference at 10:30am on Tuesday, November 15, to remember victims and renew the call for support to eliminate serious and fatal crashes. 

Watch the recorded press conference

This week long installation concludes on Sunday, November 20, 2022, with the day to honor those we have lost on our nations roadways.

News Release 

Let's Talk Streets Launch Event

The purpose of Let's Talk Streets is to learn from each other about how we design streets for the future in Madison. It's a conversation with YOU that seeks to gather public input to influence several different street-related initiatives while ensuring you know what we mean when we "talk streets" and we learn from you what is important about how you talk streets.

Vision Zero Quarterly Newsletter

Vol. 1 (Releases 2022) Vol. 2 (Released 2023)
Issue 1 (Jan) Issue 1 (Jan)
Issue 2 (April) Issue 2 (April)
Issue 3 (July) Issue 3 (July)
Issue 4 (Oct) Issue 4 (coming in October)

Citywide Blog Posts:

Fleet Services:

Madison Vision Zero, launched in 2020 by Mayor Satya Rhodes-Conway and certified by the Vision Zero Network in 2022, receives international award from the United Nations-affiliated Together for Safer Roads: Read the latest blog

Eliminating Traffic Injuries and Fatalities: All City of Madison employees must join Vision Zero for it to work! Previous Fleet Services blog from Nov. 9, 2021

What are the next steps?

Implement the Vision Zero Action Plan

Vision Zero News Releases:


Archived City of Madison Vision Zero news releases