City of Madison 2013 MadMarket Double Dollars

Double Your Dollars

The MadMarket Double Dollars program is a farmers' market incentive program for SNAP (Supplemental Nutritional Assistance Program) / FoodShare users. The program will offer a dollar for dollar match for all EBT (Electronic Benefits Transfer) transactions (up to $30) at four participating farmers' markets. The program will begin Sunday, August 4th, and run through the end of the outdoor market season. Participants will be able to redeem the Double Dollars at the following participating markets:

Eastside Farmers' Market


Wil-Mar Center

953 Jenifer St.
Madison, WI
Hours: Tuesdays 4pm-7pm (thru Oct. 8)

Northside Farmers' Market


Sherman Ave. @ Northport Dr.
Madison, WI
Hours: Sundays 8:30am-12:30pm (thru Oct. 27)

South Madison Farmers' Markets


Labor Temple

1602 S Park St.
Madison, WI
Hours: Sundays 11am-3pm (thru Oct. 27)
Hours: Tuesdays 2pm-6pm (thru Oct. 30)

Villager Mall

2234 S Park St.
Madison, WI
Hours: Fridays 2pm-6pm (thru Oct. 25)


SNAP/FoodShare users are able to receive the double dollars by simply showing up to one of the participating markets with their benefits card. When the standard transaction is made, the participant will receive a dollar for dollar match, up to $30.00 per person, redeemable at any vendor at the participating markets. The double dollars are good through the month of October and are redeemable at any of the participating markets.

  • For SNAP (Supplemental Nutritional Assistance Program) / FoodShare users ONLY.
  • $30 maximum per user.
  • Valid at participating markets ONLY.
  • Expires Oct. 31, 2013.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Brought to You By:

City of Madison
Community Action Coalition

Made Possible By:

Group Health Cooperative
St Mary's Hospital
UW Health