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Businesses in the center of Madison have everything they need to grow and prosper. The State Street Mall/Capitol Square is a beautiful location, unmatched by any other city in Wisconsin. Over 21,000 people live downtown and almost 11,000 people work here. The museums, Civic Center performances, and other cultural attractions draw a steady stream of visitors to the downtown as do special events like the weekly Farmer's Market, Concerts on the Square, Maxwell Street sales days and Art Fairs on and off the Square.

The City of Madison has always recognized the importance of the downtown to the health and vitality of the entire City. That is why we have invested heavily in the physical infrastructure of the City and work hard to keep it clean, safe, and well-maintained. Now, as part of the City's commitment to continuously improve its service to its customers, we have prepared this guide to describe and explain City services for downtown businesses and where you can go if you have questions or need help.

City staff worked closely with downtown business organizations in preparing this guide, so we hope the information you find in it will meet your needs. Your success in Downtown Madison is our success. Let us work together to keep it the special place it is.

To open your Downtown business as quickly and easily as possible,
here's where to turn for help.

  • Locations and Buildings
    If your business needs to modify or alter a building, this chapter's for you.

  • Licenses and Permits
    Almost every type of business needs some type of license. Check out this chapter for the details.

  • City Services
    Downtown Madison has special services for businesses. Find out what they are in this chapter

  • Taxes and Fees
    The revenue from taxes and fees pays for City services. Here's the scoop on how many there are and what it is going to cost you and your business.

  • Business Assistance Services
    Madison has organizations that are in business to help business. Many of their services are free or available at a nominal cost.

  • Quick Reference City Contacts
    The phone numbers of City departments and service providers described in other chapters who are ready and eager to assist you..