Madison Public Market

After three years of research, analysis, listening, and planning, the City of Madison is pleased to release a first draft of the complete Draft Business Plan for the Madison Public Market.  The draft document can be downloaded here. Developed by Project for Public Spaces working in collaboration with City Staff, the City's Local Food Committee, and countless stakeholders and community members, this document represents the next step in bringing the Madison Public Market to reality.

The vision for the Public Market is a place with a mix of food retail, wholesaling, and processing, arts/craft vending, community uses, and events in a culturally diverse and dynamic public space. Until now, the Madison Public Market has been nothing more than a vision.  The business plan is pulling this vision it into tighter focus. 

The plan lays out options for a public market that would repurpose the City's Fleet Services garage located at 1st and Johnson Street to create a flexible, multi-use Public Market. The plan was shaped by extensive public input throughout the process from hundreds of prospective market vendors and over a thousand community members.  It is important to note that this document a just first draft.  Over the next few months, the City will present and discuss this draft with the community to get input, feedback, and ideas.

Also, this business plan is focused on the public market building.  The City's long term vision is for the public market to foster a "market district" with related businesses co-located in the area.  Moreover, the public market is part of a City economic development strategy focused on supporting the creation of jobs and businesses by building on Madison's strong and growing food-based economic activity.  A City Economic Development staff report goes into more detail on this broader aspect of the project.     

There are two upcoming opportunities to discuss the draft plan:

May 26 at 6:30pm - Community Meeting at the Goodman Community Center (149 Waubesa St, Madison, WI).  This will be an opportunity for neighbors, stakeholders, vendors, and all other interested community members to share their feedback on the draft public market business plan.  If you're interested in attending, please RSVP at:

June 3 at 6:30pm - Vendor Meeting at the Goodman Community Center - This will be meeting to talk about the public market with anyone interested in being a vendor or tenant.  This includes farmers, artisan food makers, chefs, artists, or anyone else interested in business opportunities at the market.  Please RSVP at:

In addition to these scheduled meetings, the City's public market staff person is more than happy to meet in person or attend any regularly-scheduled meeting of any organization or association interested in this project.

If you'd like to schedule a meeting or have questions about the project, please contact: Dan Kennelly,, 608-267-1968

Last Updated: 04/24/2015