Merchant Vending displays must be removed from the sidewalk at the end of each business day. The number of display units allowed for a Merchant Vendor is determined by the width of the storefront.
How to Apply for a Merchant Vending License
You can apply online or by mail.
The Street Vending Coordinator will meet you at the site to discuss the use of the space.
The application for this license can be completed on the City of Madison Licenses & Permits portal.
If you do not have one already, you must create an account on the Licenses & Permits portal to fill out the application.
Once you login to your account go to the Licenses/Registrations section, select Apply for a License/Registration and then choose Vending - Merchant Vendor.
Complete the Application for Merchant Vending License, including diagram.
Submit an insurance certificate (General liability insurance at a minimum of one million dollars, naming City of Madison as Additional Insured). Go to Insurance Requirements.
Enclose payment for $250/annually (Merchant Vendor Fee).
Contact Warren Hansen, Street Vending Coordinator
- PH: 608-261-9171
- FAX: 608-261-6126
- EMAIL: firstname.lastname@example.org
Department of Planning & Community & Economic Development
Economic Development Division
Office of Business Resources
Madison Municipal Building
215 Martin Luther King, Jr. Blvd.
P.O. Box 2985
Madison WI 53701-2985