Merchant Vending

Merchant Vending displays must be removed from the sidewalk at the end of each business day. The number of display units allowed for a Merchant Vendor is determined by the width of the storefront.


How to Apply for a Merchant Vending License

You can apply online or by mail.

Applying for a Merchant Vending License Online


The application for this license can be completed on the City of Madison Licenses & Permits portal.

  • If you do not have one already, you must create an account on the Licenses & Permits portal to fill out the application.

  • Once you login to your account go to the Licenses/Registrations section, select Apply for a License/Registration and then choose Vending - Merchant Vendor.

Go to City of Madison Licenses & Permits portal.


Applying for a Merchant Vending License By Mail
  1. Complete the Application for Merchant Vending License, including diagram.

  2. Submit an insurance certificate (General liability insurance at a minimum of one million dollars, naming City of Madison as Additional Insured). Go to Insurance Requirements.

  3. Enclose payment for $250/annually (Merchant Vendor Fee).


Last Updated: 07/22/2015

Contact Warren Hansen, Street Vending Coordinator

  • PH: 608-261-9171
  • FAX: 608-261-6126
  • EMAIL:
    Department of Planning & Community & Economic Development
    Economic Development Division
    Office of Business Resources
    Madison Municipal Building
    215 Martin Luther King, Jr. Blvd.
    P.O. Box 2985
    Madison WI 53701-2985