In this webinar, participants will learn the phases of a design thinking approach -
Empathize - Through a variety of primary research methods, develop authentic understanding of the people experiencing the challenge you set out to address Define - Use the latent and blatant needs that you observed in research to prioritize, scope, and communicate the details of the problem space Ideate - In collaboration with cross-disciplinary colleagues, develop multiple potential solutions that build upon each other and leverage broad expertise Prototype - Rapidly create a representation of one or many potential solutions in order to gain quick, low cost feedback on your idea Test - Share the prototype with your intended users and develop a plan for evaluating how well the solution concept meets their needs and expectations
The session will include specific examples of successfully implemented design thinking projects, as well as an action planning activity for participants to sketch out a way that they might use design thinking in their professional or personal life.
