Ride the Drive | Sunday, July 16, 2017
Presented by Madison Parks

RTD Logo

Join us for activities, food, fun and entertainment on Sunday, July 16 from 10:00am to 2:00pm for Madison's 9th Annual Ride the Drive!

Park Activities, Food and Entertainment

Ride the Drive is more than just closing roads to traffic. At this year's Ride the Drive you can stroll, roll, pedal or glide your way to three downtown area parks! Ride the Drive offers fun activities, food and entertainment at Brittingham Park, Olin Park and Law Park.


Road Closures

Intersections Open to Cars

If You Live On the Route


Imagine thousands of happy people passing by your cart or booth space. Now imagine that they are all stopping to buy something from you or hear your message. This is a great opportunity to showcase your product, business or service. Choose from three participation options detailed below and indicate your park location preference. Vendors are provided one table and two chairs as part of their vendor fee. There is no electricity onsite and limited water access, please plan accordingly.


Fun activities in parks and along the routes are a key feature of Ride the Drive. All activity vendors must either provide entertainment or an activity which engages participants in a type of fitness activity and/or promotes healthy living and exercise.

Fee: $75


Ride the Drive is a great place to showcase your business, sell merchandise, or promote your services.

Fee: $125

Food Carts

Seeking a variety of food cart options at each of the three park locations.

If you are interested in participating as a vendor, please complete the Vendor Application.

Fee: $125

If you have questions about becoming a vendor, please contact ridethedrive@cityofmadison.com.

Frequently Asked Questions

What if I live on the route?

Please do not to park on the road from 8 am - 3 pm on Sunday, July 31, 2016. See the route map to see if you are on a road that will be closed. If you need to get to or from your residence during Ride the Drive, please notify a volunteer for assistance. They will be wearing a bright safety vest and can escort you.

How can I volunteer as an individual or group?

Please visit our volunteers page.

Can I donate to Ride the Drive to keep this event happening?

Yes, we accept donations online and at the event. You can donate online: Donate to Ride the Drive.

Is the event rain or shine?

Yes! There is no rain date for Ride the Drive. We will make our best attempt to host the event rain or shine; however if there is a threat for inclement or severe weather, safety is our primary concern and we may cancel, delay starting, or end the event early. We will update our website, facebook, and twitter pages if the event hours or status changes.

Is there water available at the event?

Yes, water is available at information station tents at each village. We encourage everyone to bring a water bottle to the event. The Madison Water Utility Water Wagon will be stationed at the John Nolen Drive Village, just east of Monona Terrace.

Do I need to bring cash or will vendors take credit card?

Cash is accepted at all vendors, however there may be a few that accept credits cards.

Bus Detours

Visit Metro Transit for current Ride the Drive Bus Detours.

More Questions?

Contact: ridethedrive@cityofmadison.com