Ride the Drive | Sunday, July 16, 2017
Presented by Madison Parks

RTD Logo

Join us for activities, food, fun and entertainment on Sunday, July 16 from 10:00 am to 2:00 pm for Madison's 9th Annual Ride the Drive!

Ride the Drive is more than just closing roads to traffic. At this year's Ride the Drive you can stroll, roll, pedal or glide your way to three downtown area parks—join us at Brittingham Park, Olin Park and Law Park! Select the park name below for a complete listing of activities, food, fun and entertainment at each park!

Brittingham Park

Brittingham Park

701 W. Brittingham Place


  • AAA Wisconsin: bike safety materials, AAA membership information and bike memberships
  • Aina Clothing: organic cotton t-shirts, hoodies & hats, reclaimed wood signs & bottle openers ($)
  • Brittingham Boats: kayaks, standup paddle boards, and canoe rentals ($)
  • Girl Scouts Badgerland Council of Wisconsin
  • i9 Sports: prize wheel & information
  • MSCR Family Fun Zone: games, arts & crafts and fitness fun
  • Madison Parks: bouncy house
  • Madison Public Library: library book bike and information
  • Rockin' Jump: activity & information
  • Ultrazone Laser Tag: photo opportunity & information

  • Wingin It Bird Band / Polkalamity / Forward Marching Band: ongoing music and entertainment (♫)
  • FOOD

  • Brittingham Boats: concessions ($)
  • Jakarata Café: chicken, curry, sesame chicken, spring roll, and fresh fruit smoothies ($)
  • Kona Ice: shaved ice ($)
  • Pots N Tots Food Cart: flavored tater tots, meat sandwiches, and drinks ($)

  • Madison Parks Event Information & Merchandise: route maps, RTD T-shirts, backpacks, pant straps, headbands, water bottles

Olin Park

Olin Park

202 E. Lakeside St.


  • ADIO Chiropractic: information & activity
  • Capital Off Road Pathfinders: off road cycling promotion & trail building maintenance, mini cyclocross course and mobile trail features
  • Dream Bikes: bicycle safety checks & information (🔧)
  • Glide Disc Golf & Madison Parks: mini disc golf course
  • Griessmeyer Law: activity & information
  • Madison BCycle: free 30 minute rides (code: 78317)

  • 93.1 JAMZ: morning show 10am-12pm (♫)
  • FOOD

  • Dzi Little Tibet: Authentic Tibetan food ($)
  • Kin Kin Coffee: cold brew coffee bike - cold brew coffee, lemonade and tea ($)
  • TnT's Coffee & Cafe: Sassy Cow ice cream ($)

  • Madison Parks Event Information & Merchandise: route maps, RTD T-shirts, backpacks, pant straps, headbands, water bottles

Law Park

Law Park

410 S. Blair St.


  • Bike Mobile: offering bicycle safety checks (🔧)
  • Elby Bikes: free e-bike demos
  • Fairshare CSA Coalition: Name that veggie game! Fruit & Veggie Classification Game! Veggie costumes, too!
  • Imagine Madison, City of Madison Planning Division: community engagement activities to include a photo booth and map activity
  • Madison Bikes, Inc.: bike-powered blender to promote active transportation
  • Madison SCI / Creative Mobility: Hand bikes available & activities
  • Madison Water Utility: water wagon
  • Traffic Engineering, City of Madison: bicycle maps & bicycle registration information
  • Trek: prizes & promoting bicycling
  • Wisconsin Bike Federation: bike safety, membership information and merchandise
  • UWSP Adventure Tours: promotional information

  • DJ Boyfrrriend: music, dancing & giveaway of Madison Parks swag (♫)
  • FOOD

  • Kettle Korn by Matty, LLC.: kettle korn ($)
  • Melted Food Cart: variety of grilled cheese sandwiches ($)
  • Zam Zam: Persian food cart ($)

  • Madison Parks Event Information & Merchandise: route maps, RTD T-shirts, backpacks, pant straps, headbands, water bottles


Road Closures

  • Proudfit Street / N. Shore Drive beginning at W. Brittingham Place, continuing to John Nolen Drive
  • John Nolen Drive from Olin Avenue to E. Wilson and Williamson streets

If You Live On the Route

Roads on the route will be closed on Sunday, July 16 from 8:30 am - 3:00 pm to motor vehicle traffic. Contact a volunteer or Police Office for directions around the route.


Imagine thousands of happy people passing by your cart or booth space. Now imagine that they are all stopping to buy something from you or hear your message. This is a great opportunity to showcase your product, business or service. Choose from three participation options detailed below and indicate your park location preference. Vendors are provided one table and two chairs as part of their vendor fee. There is no electricity onsite and limited water access, please plan accordingly.

Activity or Bike Shops

Do you have a fun activity to showcase your business or organization? Are you a bike shop business? This is the section for you to promote your business. All activity vendors must provide either entertainment or an activity which engages participants and ideally promotes heathy living.

Fee: $75


Ride the Drive is a great place to showcase your business, sell merchandise, or promote your services.

Fee: $125

Food Carts

Seeking a variety of food cart options at each of the three park locations.

If you are interested in participating as a vendor, please complete the Vendor Application.

Fee: $125

If you have questions about becoming a vendor, please contact ridethedrive@cityofmadison.com.

Frequently Asked Questions

What if I live on the route?

Please do not to park on the road from 8:00 am - 3:00 pm on Sunday, July 16, 2017. See the route map to see if you are on a road that will be closed. If you need to get to or from your residence during Ride the Drive, please notify a volunteer for assistance. They will be wearing a bright safety vest and can escort you.

How can I get to Maxwell Street Days and other downtown businesses?

The minimal road closures for Ride the Drive allow for continued easy access to downtown. There are several main road options leading to State St. and downtown Madison. Open main roads include: East and West Washington Ave., Park St. and University Blvd. All downtown businesses will keep their regular Sunday hours. Visit Downtown Madison Business Directory and Maxwell Street Days for more information.

How can I volunteer as an individual or group?

Please visit our volunteers page.

May I donate to this event or become a sponsor?

Yes! Ride the Drive graciously accepts online monetary donations and sponsorships through our Madison Parks Foundation. Please add Ride the Drive 2017 as the "In honor of" recipient.

Is the event rain or shine?

Yes! There is no rain date for Ride the Drive. We will make our best attempt to host the event rain or shine; however if there is a threat for inclement or severe weather, safety is our primary concern and we may cancel, delay starting, or end the event early. We will update our Parks website, facebook, and twitter pages if the event hours or status changes.

Is there water available at the event?

Yes, water is available at information station tents at each village. We encourage everyone to bring a water bottle to the event. The Madison Water Utility Water Wagon will be stationed on John Nolen Drive, just east of Monona Terrace.

Do I need to bring cash or will vendors take credit card?

Cash is accepted at all vendors, however there may be a few that accept credits cards.

May I bring my dog?

Per MGO 23.315 animals, including dogs, are not allowed anywhere within the perimeter of the event, with exceptions for service animals.

More Questions?

Contact: ridethedrive@cityofmadison.com

Thank you to the Ride the Drive 2017 partners!

Wisconsin Bike Fed
Mid-West Family Broadcasting
Water Utility
City of Madison