Farmers Market
Foodshare Wisconsin

The Madison Area Farmers' Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day.* Double Dollars will be available at the following participating markets during these days and times:

Northside Farmers' Market

N. Sherman Avenue at Northport Drive
Madison, WI

Beginning July 3rd
Hours: Sundays 8:30am-12:30pm

Monona Farmers' Market

Ahuska Park
400 E. Broadway
Monona, WI

Beginning July 3rd
Hours: Sundays 9:00am-1:00pm

El Mercadito de Centro

Centro Hispano
810 W. Badger Road
Madison, WI

Beginning July 3rd
Hours: Tuesdays 9:00am-1:00pm

Westside Community Market

Hill Farms DOT
University at Segoe Road
Madison, WI

Beginning July 3rd
Hours: Saturdays 7:00am-1:00pm

Dane County Farmers' Market

210 Martin Luther King Jr. Blvd.
Madison, WI

Beginning July 3rd
Hours: Wednesdays 10:30am-1:00pm

Capitol Square
Madison, WI

Beginning July 16th
Hours: Saturdays 7:00am-1:00pm

Eastside Farmers' Market

Central Park
202 S. Ingersoll St.
Madison, WI

Beginning July 3rd
Hours: Tuesdays 4pm-7pm



SNAP / FoodShare users are able to receive the double dollars by simply showing up to one of the participating markets with their benefits card. When the standard transaction is made, the participant will receive a dollar for dollar match, up to $25.00 per person, redeemable at any vendor at the participating markets. The double dollars are good through the month of December and are redeemable at any of the participating markets.

  • For SNAP (Supplemental Nutritional Assistance Program) / FoodShare users ONLY.
  • $25 maximum per user.
  • Valid at participating markets ONLY.
  • Expires December 2016.

* Double Dollars will continue until December or as long as funds remain available.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Brought to You By:

City of Madison
Dane County
Community Action Coalition

Made Possible By:

Wholesome Wave
Madison Area Chef's Network
UW Health
Meriter Unity Point Health
St Mary's Hospital
Group Health Cooperative
Cuna Mutual