Connecticut company blankets Madison with water line insurance offers

HomeServe USA not affiliated with the city

Homeowners from across the area have been contacting Madison Water Utility concerned about new letters they've received from a company called HomeServe USA. HomeServe is the same company that sent official-looking letters to homeowners in March and again in June offering insurance for water service lateral lines (the pipe that runs from the water main under the street to a home). The company is not affiliated with the City of Madison or with Madison Water Utility, and the letters are simply part of a widespread sales campaign. The new batch of letters are addressed directly to owners and may be targeted to people living in older homes.

While it is true that water service line repairs are a homeowner’s responsibility, it’s a good idea to read the fine print before buying any insurance policy. You can also check with your current homeowner’s insurance company to see if lateral damage is already covered by your current policy. Some homeowners may have recently purchased sewer line insurance through a company called Service Line Warranties. That company was selected by the city to sell optional coverage for sewer line service, repair or replacement