NAIOP Wisconsin and NEWaukee Present 2016 Storefronts Conference

Rethinking Value, Utility and Innovation in Retail Frontage Real Estate

Milwaukee, Wisc. September 19, 2016 -- NAIOP Wisconsin, the Commercial Real Estate Development
Association , and NEWaukee present the 2016 Storefronts Conference, to be held throughout
Madison, Wisc. on Wednesday, October 26, 2016 from 8:30 a.m. to 4:30 p.m.

This day-long conference focuses on holistic solutions, national trends and success stories that fill
vacant storefronts. The Storefronts Conference features national and local speakers to address the
common issues business districts face in filling their street level retail space. The conference
attendees explore these topics by traversing the city and exploring currently vacant storefronts within
Madison.

“Cities large and small face challenges with empty storefronts and big box stores that are no longer in
business,” explains Jeremy Fojut, chief idea officer of NEWaukee. “We hope through this conference,
attendees take away meaningful, action-oriented steps towards improving their home towns and
retail corridors.”

The 2016 conference lineup covers the following themes and topics:

New Trends in Filling Storefronts along Main Street by Matt Wagner, Ph.D. & VP of Community
Revitalization, National Main Streets Center, Inc
Making Big with Small and How You Can Fill Storefronts in Your Community Too by Nora Schmidt,
Executive Director, Viroqua Chamber Main Street
A Developer’s Dilemma - What to do When the Numbers Don’t Add Up by Hovde Properties
Motor City Match for Small Business & Developers by Anthony Askew, Motor City Match Manager,
Detroit Economic Growth Corporation
Small Bets To Build Strong Towns by Rachael l Quednau, Communication Specialist, Strong Towns
Fill That Storefront: Revitalizing Neighborhoods via Small Business Competitions by Kelsey Otero,
Social Innovation at Marquette and CoChair of the Near West Side Commercial Corridor
Development Working Team and Keith Stanley, Executive Director, Near West Side Partners

“NAIOP Wisconsin is pleased to partner with NEWaukee to foster a conversation with leading experts
from across the state and nation on how to best transform empty spaces into catalysts for economic
and community development,” says Jim Villa, NAIOP Wisconsin CEO. “We are excited about the
possibilities that might result by bringing together the real estate developers, owners, and investors
we represent, along with leaders from the creative, philanthropic, business, economic development,
and local/regional governments.”

The Empty Storefronts Conference is presented by NAIOP Wisconsin and supported by City of
Madison, League of Municipalities, Madison Chamber of Commerce, 1000 Friends of Wisconsin,
Wisconsin Rural Partners, Madison Downtown, UW-Extension, and Visit Madison.

Full day tickets for the conference are $95 with $80 early bird ticket sales ending on October 3rd.
More information about the conference can be found at www.emptystorefrontsconference.com.



NAIOP Wisconsin is a chapter of NAIOP, the Commercial Real Estate Development Association, with
over 300 members serving the State of Wisconsin. NAIOP is the leading organization for developers,
owners and related professionals in retail, office, industrial and mixed-use real estate. NAIOP has
over 16,000 members in North America. NAIOP advances responsible commercial real estate
development and advocates for effective public policy. Visit www.naiop-wi.org to learn more.

NEWaukee is a social architecture firm that specializes in community-based signature experiences
centered on high-profile issues of importance for the city of Milwaukee. NEWaukee also provides
consumer, employer brand and talent engagement services to employers looking to attract and retain
talent necessary to grow their businesses. Visit www.newaukee.com to learn more.