
Residents of Southwest and Southeast areas invited to share perspectives in second community survey

If you were one of the people who participated in the first round of a survey after having received a postcard from the Planning Division in January as part of the Southwest and Southeast Area Plans, make sure you check your e-mail inboxes for a link to the second part of the survey.
The first part of the survey focused on identifying issues and opportunities within the Southwest and Southeast areas. The second part of the survey, which is open until May 30, focuses on some of the topics that emerged in the first round of responses.
The feedback the Planning Division receives in these surveys is crucial in helping them shape plans that accurately represent the needs of these communities. The people who live in these areas know them best, and by participating in this survey, they are directly contributing to the future of their neighborhoods.
Postcards were sent to a randomly-selected group of one-third of the people living in the Planning Areas in January. Those who weren’t selected for the resident survey can again share their thoughts in a second public survey, which is also open now.
Some demographic information is requested as part of the survey so City staff can get a better idea of who is being reached through the surveys. Survey results will be posted in a report on the Southwest Area Plan and Southeast Area Plan project web pages later this spring.
About the Southwest and Southeast Area Plans
The Southwest Planning Area is bounded by the Beltline to the north and northeast, the City of Fitchburg to the south and southeast, and S. High Point Road to the west. According to the 2020 Census, about 36,837 people live in this part of Madison, 37% of whom identify as BIPOC or Hispanic/Latinx.
The Southeast Planning Area is bounded by I-39/90 to the east, Sigglekow Road/the Village of McFarland to the south, Starkweather Creek/the City of Monona to the west and Highway 30 to the north. According to the 2020 Census, about 25,366 live in this part of Madison, 25.9% of whom identify as BIPOC or Hispanic/Latinx.
Each Area Plan will include recommendations for the categories covered in the City of Madison’s Comprehensive Plan: Land Use and Transportation, Neighborhoods and Housing, Economy and Opportunity, Culture and Character, Green and Resilient, Effective Government, and Health and Safety.
The Planning Division received authorization from the Common Council to begin work on the Southwest Area Plan and Southeast Area Plan in early October 2024, and public engagement kickoff events were held in mid-November and early December to share what the Area Plan process entails, provide residents with the chance to speak one-on-one with representatives from several departments across the City, and gather initial ideas for the plans. Those interested in staying updated on future meetings or filling out the public survey can find more information and sign up for e-mail newsletter updates by going to the individual project pages for the Southwest Area Plan and Southeast Area Plan.