Housing Forward

Madison’s housing market has seen tremendous growth powered by two engines: a high quality of life and a strong job market that have combined to attract thousands of new residents every year. If growth continues at this pace, by the year 2040, there could be 70,000 new residents and 40,000 new households in Madison.

The supply of housing has not kept pace, contributing to a chronic shortage of housing and rapidly rising prices.
The result is that people have less choice about where they live and those with fewer means often have no choice
at all. COVID-19 has only exacerbated the underlying issues of inequality and diminished affordability in our city,
leaving many in a state of housing instability.

So what do we need? We need more housing, we need more types of housing, we need more affordable
housing, and we need housing with more services.

Housing Forward proposes a five-pronged approach to address our housing needs:

  1. Increase housing choice

  2. Create affordable housing throughout the City
  3. Combat displacement and segregation
  4. Ensure seniors and others can stay in their homes
  5. Work to end homelessness
Read more about the City's Housing Forward program below:
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