Oscar Mayer Area Strategic Assessment
The Oscar Mayer Area Strategic Assessment report was adopted on February 5, 2019, after 10 meetings, hearing from multiple stakeholders, and a variety of opportunities for public input.
Vision
Physically and economically woven into the diverse surrounding neighborhoods, the transit-oriented, employment centered, mixed-use district is now an inclusive gathering hub of the Northside. The study area has leveraged its unmatched infrastructure capacity and location between the airport and downtown to rise as a regional economic hub for the local community and its future residents.
Redevelopment Objectives
- Target a high density of living wage jobs.
- Maintain housing affordability and minimize displacement.
- Leverage the area’s existing infrastructure and building stock.
- Ensure economic recovery boosts diversity in ownership and local businesses.
- Integrate a welcoming district that serves all ages and diverse cultures.
- Equip the North/East side’s next generation with skills to meet emerging opportunities.
- Create an integrated and connected multimodal transportation system.
- Deploy sustainable technologies, improve stormwater, and preserve environmental assets.
- Form an identifiable and authentic mixed-use district.
- Proactively utilize city financial resources and statutory powers to optimize tax base growth and achieve the vision.