Sponsors

Sunday • August 10 • 2025 | 10am to 2pm

Ride the Drive is a one-day, free community event where thousands come together to enjoy parks and open streets. Since its launch in 2009, it has celebrated Madison’s commitment to a healthy lifestyle, highlighting environmental, economic, and social benefits. Organized by the City of Madison Parks Division, the event features 4+ miles of closed city streets and park hubs with activities, food, and fun for all ages.

ride the drive sponsor packages grid — *Click image to enlarge*

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Event Goals

Healthy Communities

Promotes alternative transportation
Connects people to the outdoors and parks
Provides a free and accessible event, open to everyone

Environmental Impact

Inspires and empowers residents to make changes to mobility behaviors
Provides bike riding in a safer environment
Encourages an alternative commuting transport mode
Reduces noise
Improves air quality

Economic Development

Showcases businesses or organizations that support healthy living and
environmentally positive impacts
Highlights existing brick-and-mortar business and civic assets like parks,
museum and galleries
Provides the opportunity to promote companies and organizations to
thousands of happy people

Social Integration

Connects people across all demographics and abilities
Inspires participants to explore different neighborhoods of the city in a new and fun way

Sponsorship Levels

Hub Sponsor $10,000

Each Ride the Drive Hub offers a plethora of activities for thousands of happy people. As a HUB SPONSOR your company name is prominently displayed throughout a park hub, on RideTheDrive.com, in media promotions and Madison Parks’ social media platforms.

Super Sponsor $5,000

Super sponsors contribute to the overall funding of the event and benefit by from having their company name on event posters, on RideTheDrive.com and social media.

Supporting Sponsor $500

By supporting the overall Ride the Drive, you are associating your brand with an environmentally positive event and healthy living while reaching an audience of thousands. Supporting sponsors may contribute a monetary donation or in-kind value of $500 to $4,999.

In-Kind Services, Goods & Volunteers

The success of Ride the Drive rides on the contributions of goods, services and the time and talents of many volunteers. Product ideas include t-shirts, food, beverages, giveaway items and bike accessories. Service ideas include bicycle repair and team volunteer support. Organizations and companies can support Ride the Drive at a level that works for you.

The Fine Print

To ensure the promotion of your company name/logo on RTD materials, full payment must be received by Friday, May 9 and a logo in high-resolution or eps format submitted.