Sunday • August 11 • 2024 | 10am to 2pm 

Ride the Drive 2024 logo

Ride the Drive is thousands of happy people coming together to experience parks and open streets in a single, one-day, free, community event. Since the inaugural Ride the Drive in 2009, this event continues to celebrate Madison’s commitment to a healthy, active lifestyle focusing on the environmental and economic impacts and the importance of social integration. Ride the Drive, organized by the City of Madison Parks Division, is more than 4 miles of city streets closed to motor vehicles and park hubs along the way offering activities, food and fun for all ages.



  • Promotes alternative transportation
  • Connects people to the outdoors and parks
  • Provides a free and accessible event, open to everyone


  • Inspires and empowers residents to make changes to mobility behaviors
  • Provides bike riding in a safer environment
  • Encourages an alternative commuting transport mode
  • Reduces noise
  • Improves air quality


  • Showcases businesses or organizations that support healthy living and
    environmentally positive impacts
  • Highlights existing brick-and-mortar business and civic assets like parks,
    museum and galleries
  • Provides the opportunity to promote companies and organizations to
    thousands of happy people


  • Connects people across all demographics and abilities
  • Inspires participants to explore different neighborhoods of the city in a new and fun way

Each Ride the Drive Hub offers a plethora of activities for thousands of happy people. As a HUB SPONSOR your company name is prominently displayed throughout a park hub, on RideTheDrive.com, in media promotions and Madison Parks’ social media platforms.

Super sponsors contribute to the overall funding of the event and benefit by from having their company name on event posters, on RideTheDrive.com and social media.

By supporting the overall Ride the Drive, you are associating your brand with an environmentally positive event and healthy living while reaching an audience of thousands. Supporting sponsors may contribute a monetary donation or in-kind value of $500 to $4,999.

The success of Ride the Drive rides on the contributions of goods, services and the time and talents of many volunteers. Product ideas include t-shirts, food, beverages, giveaway items and bike accessories. Service ideas include bicycle repair and team volunteer support. Organizations and companies can support Ride the Drive at a level that works for you.

sponsorship grid

View Sponsorship Packet

To ensure the promotion of your company name/logo on RTD materials, full payment must be received by Friday, May 10 and a logo in hi-resolution or eps format submitted.

Become a Sponsor 

As a sponsor for Madison Parks' flagship event, your company or organization is exposed to thousands of happy people leading up to, during and after the event. As a Ride the Drive sponsor, you are linking your business to an environmentally positive event and healthy living. Contact ridethedrive@cityofmadison.com.

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Ride the Drive 2024 route map

Ride the Drive 2024 Route