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Parks

Vendors

Sunday • August 10 • 2025 | 10am to 2pm

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Imagine thousands of happy people passing by your cart, entertainment, display or activity. Ride the Drive is a great place to showcase your product, business or service. You have three options and most vendor fees are waived. 

Register Online

Be Part of the Action

You have three options to be part of the action:

  • Park Hub vendor, exhibitor, performer or entertainment
    • Offered at Olin Park, Law Park and McPike Park
  • Route vendor, exhibitor, performer or entertainment
    • Set up your display, activity or entertainment along John Nolen Drive
  • Business on the Route
    • If your business is located along the route (see map) let us know what you're doing to engage with RTD'ers.
    • Suggestions include offering an exclusive RTD special or discount.

All vendors, performers and exhibitors must register in advance. Businesses along the route must register to be included in event promotions.

Select the option that works best for you - either Park Hub, John Nolen Drive Route or Business on Route. Go to the steps to create an account or register directly by selecting the registration button and signing into your existing account.  Vendor registration closes at 11:45pm on Wednesday, July 30. 

Park Hub Vendor or Exhibitor

Three park hubs will offer all-ages activities, food, entertainment and more! Showcase your non-profit organization or business. Consider offering a fun, family-friendly activity. Park Hub vendors and exhibitors are provided with a designated space without electricity. See the map for hub locations.

Park Hub Registration 

John Nolen Drive Vendor or Exhibitor

We're looking for organizations and performers to bring John Nolen Drive to life! Let's showcase what the future Madison LakeWay will become. 

JND Registration  

Business on the Route

Are you a brick-and-mortar business located along or near the route? Take advantage of the thousands of happy faces passing by your business. Here are a few ideas to maximize your business during RTD.

  • Decorate outside your business and offer an RTD Special
  • Set up a table or display rack and sell your products
  • Display and sell your art; set up a make-and-take craft table
  • Sell food and alcohol-free beverages (may require a permit*)

Business Along the Route Registration

*Some activities, such as selling food, may require a permit, which is determined after registering.  

How to Create an Account and Register to Participate

Create an Account

Steps to Create an Account

  1. Select Create Account

  2. Answer all required questions.

    NOTE for Organizations: Enter your given first and last name in the First Name and Last Name boxes. Use the organization's details in the remaining questions and fill out the Organization Name box.

  3. Click Save when you've completed the form.
  4. Remember your Household Number (top right) for future account assistance.

Register as a Vendor/Exhibitor/Performer

Steps to Register 

  1. Select a location
    1. Park Hub Registration
    2. John Nolen Drive (JND)Route Registration
    3. Business on Route Registration
  2. Click the box next to your vendor location option.
  3. At the bottom of the screen, click Add to Cart.
  4. Fill in all the questions. Asterisk (*) questions are required.
  5. Read the waiver carefully, click the box next to "I Agree with the Above," and click Continue.
  6. Click Proceed to Checkout.
  7. Fill in all the questions; the ones with a red asterisk (*) are required.
  8. Click Continue. 

Registration Deadlines

  • Wednesday, July 30 at 11:45pm: to be included in printed materials
  • Sunday, August 3 at 11:45pm: registration closed
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