City of Madison 2014 MadMarket Double Dollars

Double Your Dollars

The MadMarket Double Dollars program is a farmers' market incentive program for SNAP (Supplemental Nutritional Assistance Program) / FoodShare users. The program will offer a dollar for dollar match for all EBT (Electronic Benefits Transfer) transactions (up to $25) at three participating farmers' markets. The program will begin Sunday, August 17th, and run through the end of the outdoor market season. Participants will be able to redeem the Double Dollars at the following participating markets:

Eastside Farmers' Market

Inside the Wil-Mar Center
953 Jenifer St, Madison, WI
November 4 - December 16
Hours: Tuesdays 4pm-7pm

Northside Farmers' Market

Indoors at 2911 N. Sherman Ave. next to True Value, Madison, WI
November 2 - December 14
Hours: Sundays 10am-1pm


SNAP/FoodShare users are able to receive the double dollars by simply showing up to one of the participating markets with their benefits card. When the standard transaction is made, the participant will receive a dollar for dollar match, up to $25.00 per person, redeemable at any vendor at the participating markets. The double dollars are good through the month of October and are redeemable at any of the participating markets.

  • For SNAP (Supplemental Nutritional Assistance Program) / FoodShare users ONLY.
  • $25 maximum per user.
  • Valid at participating markets ONLY.
  • Expires December 16, 2014.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Brought to You By:

City of Madison
Community Action Coalition

Made Possible By:

Cuna Mutual
Group Health Cooperative
Heartland Credit Union
LEtoile and Graze
St Mary's Hospital
UW Health