City of Madison MadMarket Double Dollars Program

Farmers Market
Foodshare Wisconsin

The MadMarket Double Dollars program is a farmers' market incentive program for SNAP (Supplemental Nutritional Assistance Program) / FoodShare users. The program will offer a dollar for dollar match for all EBT (Electronic Benefits Transfer) transactions (up to $25) at three participating farmers' markets. The program will begin Sunday, July 5th, and will run through December 20th. Participants will be able to redeem the Double Dollars at the following participating markets:

Eastside Farmers' Market

Inside the Wil-Mar Center
953 Jenifer Street
Madison, WI

July 7 - December 15
Hours: Tuesdays 4pm-7pm

Monona Farmers’ Market

Ahuska Park
400 E. Broadway
Monona, WI

July 5 - October 25
Hours: Sundays 9am-1pm

Northside Farmers' Market

N. Sherman Avenue at Northport Drive
Madison, WI

July 5 - December 20
Hours: Sundays 8:30am-12:30pm

Westside Community Market

Hill Farms DOT
University Avenue at Segoe Road
Madison, WI

July 11 - November 7
Hours: Saturdays 7am-1pm

El Mercadito de Centro


Centro Hispano Parking Lot
820 W. Badger Rd
Madison WI

September 22- November 3
Hours: Tuesdays 9am-1pm


SNAP / FoodShare users are able to receive the double dollars by simply showing up to one of the participating markets with their benefits card. When the standard transaction is made, the participant will receive a dollar for dollar match, up to $25.00 per person, redeemable at any vendor at the participating markets. The double dollars are good through the month of December and are redeemable at any of the participating markets.

  • For SNAP (Supplemental Nutritional Assistance Program) / FoodShare users ONLY.
  • $25 maximum per user.
  • Valid at participating markets ONLY.
  • Expires December 20, 2015.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Brought to You By:

City of Madison
Dane County
Community Action Coalition

Made Possible By:

Cuna Mutual
Group Health Cooperative
Heartland Credit Union
LEtoile and Graze
St Mary's Hospital
UW Health