City of Madison & County of Dane's Double Dollars Program

Double Dollars Logo

Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day. Double Dollars will be available at the following participating markets during these days and times:

Dane County Farmers' Market

April 19 – November 8th
10:30 am – 1:00 pm

210 Martin Luther King Jr. Blvd.
Madison, WI

April 15 – November 11
7:00 am – 1:00 pm

Capitol Square
Madison, WI

Monona Farmers' Market

May 7 – October 29
9:00 am – 1:00 pm

Ahuska Park
400 E. Broadway
Monona, WI

El Mercadito de Centro

June 4 – September 24
9:00 am – 1:00 pm

Centro Hispano
810 W. Badger Rd.
Madison, WI

Westside Community Market

April 15 – November 4
7:00 am – 1:00 pm

University Row & University Ave.
Behind UW Health – Digestive Health Center
Madison, WI

Northside Farmers' Market

May 7 – October 22
8:30 am – 12:30 pm

Northport Town Center
1857 Northport Dr.
Madison, WI

Eastside Farmers' Market

April 18 – October 31
4:00 pm – 7:00 pm

Central Park
202 S. Ingersoll St.
Madison, WI

Farmers Market
Foodshare Wisconsin


Key points:

  • For SNAP (Supplemental Nutrition Assistance Program)/FoodShare users ONLY. Shoppers must have their cards with them and enter their PIN to complete a transaction.
  • Double Dollars matches up to $25.
  • Valid at participating markets ONLY.
  • Program ends December 2017 or until funds remain available.
  • Find up-to-date information.

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $25 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $25, they may do so, but they will only receive $25 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), and alcohol.

Double Dollars can be redeemed through the month of December or until funds remain available. They can only be issued or redeemed at participating markets, listed above.

Go to Frequently Asked Questions for more information.


Contact the Mayor's Office.

Brought to You By:

City of Madison
Dane County
Community Action Coalition

Made Possible By:

Wholesome Wave
Madison Area Chef's Network
UW Health
Meriter Unity Point Health
St Mary's Hospital
Group Health Cooperative
Cuna Mutual
Willy Street Co-Op