Bikers on John Nolen for Ride the Drive.
City of Madison

Choose Green Transportation this April and Get Rewarded

Archived News Release

This news release is archived and might not be accurate anymore.

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Going green for Earth Month just got easier and more fun. RoundTrip, a free public program in Dane County, is encouraging community members to choose sustainable transportation options like riding the bus, biking, walking/rolling, and carpooling for chances to win prizes during its annual Spring Roll Challenge.

The challenge is free, open to everyone 18 and older, and supports both seasoned green commuters and anyone interested in trying something new. “Whether it’s your daily commute or a weekend errand, every car-free and car-light trip counts,” said Zia Brucaya, RoundTrip Program Manager. “This challenge is a great chance to explore alternatives to driving alone, reduce your carbon footprint, and earn chances to win prizes along the way.”

According to the U.S. Environmental Protection Agency, transportation accounted for the largest share—28%—of total U.S. greenhouse gas emissions in recent years, making individual transportation choices a powerful way to support climate action. To take part in the Spring Roll Challenge, residents can create a RoundTrip account at www.RoundTripGreaterMadison.org and log trips taken by biking, walking/rolling, riding the bus, and carpooling from April 1-30. Each green trip logged boosts your chances of winning weekly and grand prizes.

Local favorites Madison BCycle, Ian’s Pizza, and Willy Street Co-op are supporting the initiative by donating prizes, including memberships and gift cards, for both weekly and grand prize drawings. Plus, the first 50 participants to log a green trip in April will receive a free slice from Ian’s Pizza and two complimentary Metro Transit rides.

It’s a fun way for us to reward community members for making choices that are good for the environment, their health, and their wallets. Maybe you can’t ditch your car entirely, but could you walk to the coffee shop instead of driving? Bike to work one extra day? Or hop on the bus to meet up with friends on a Friday night? Those small changes add up—especially when we make them together.

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Zia Brucaya, RoundTrip Program Manager

For more information and to participate in the challenge, visit: https://bit.ly/spring-roll-25.

About RoundTrip: RoundTrip is a program of the Greater Madison MPO that helps individuals and employers in Dane County access affordable, sustainable alternatives to driving alone. In 2024, RoundTrip members logged more than 16,000 green trips—saving $27,000, burning three million calories, and cutting 35.5 tons of carbon dioxide emissions.

About the Greater Madison Metropolitan Planning Organization (MPO): The Greater Madison MPO leads a cooperative, comprehensive regional transportation planning and decision-making process for the greater Madison area and allocates millions of dollars of federal funding to local transportation projects. 

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