Southeast Campus
Southeast Campus is a high-density vending area situated between University Ave. and Regent St. It is nestled on the Southeast side of the UW Madison Campus. All vendors operate in City of Madison right-of-way and not UW Madison property.
What licenses are required to vend in Southeast Campus and what are the fees?
- Basic or Umbrella Street Vending License (Basic $250 per vendor or Umbrella $600 for 3+ vendors over the vending season)
- Southeast Campus Vending Area License ($400)
What hours can you operate in Southeast Campus?
- Vending in the Southeast Campus Vending area is allowed between the hours of 9:00 a.m. to 8:00 p.m.
- No equipment may be left overnight.
What type of vending is permitted in the Southeast Campus Vending Area?
Vending in this area is limited to food vending and vending of any non-food items.
What type of equipment is permitted in the Southeast Campus Vending Area?
Food vendors: one food cart, table or stand as allowed for the size of the assigned site, one trash receptacle, and one portable chair may be used.
For non-food vendors: One cart, stand or table and one portable chair may be used. All other equipment or loose items are prohibited.
Are there size requirements for vending in Southeast Campus?
- Food carts must be 56 square feet or smaller to fit into the vending sites.
- Some sites may be restricted to use by push-cart food vendors only.
- All vending activities must take place within the dimensions of the assigned site. There are two site sizes 10' x 12' and 4' x 8'.
How to Apply
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Required Documents and Preparation
You must obtain the following before you can apply for a Southeast Campus Vending License:
- Information session. NEW VENDORS ONLY must meet with Street Vending staff to determine eligibility for a Southeast Campus Vending Area License. To schedule a site visit contact streetvending@cityofmadison.com
- Wisconsin State Seller's Permit
- General Liability Insurance
- Service Bace License (Public Health Madison-Dane County)
- Mobile Food Establishment License (Public Health Madison-Dane County)
- Single document with images of all four sides of the mobile unit. Include business name and contact details.
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Apply
Fees are paid after application is reviewed and approved by staff.
Need help with your online application? Contact IT Support elamsupport@cityofmadison.com call 608-261-4293.
- Click on Licenses/Registration at the top of the page
- Click on Apply for a License/Registration
- Select STREET VENDOR APPLICATION to begin the process
- When asked “What are you vending" select Food.
- When asked “Where do you want to sell" select Southeast Campus. This will open the application for both the Street Vendor and Southeast Campus Vending Area licenses.
- Fill in the required information
- Attach required documents: Wisconsin State Seller's Permit, General Liability Insurance, Service Base License, Mobile Food Establishment License, and a document with images of all four sides of the mobile unit that includes the business name and contact details.
- Review application for accuracy
- Submit – You will receive an email notification once the application is fully submitted.
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Application Review
Staff review application and follow-up with any questions or additional information required.
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Invoice and Payment
- Invoice is issued via email for fees due.
- Log back on to your account.
- Pay fees.
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License Issuance
License issued and active as of 4/15 annually.
Frequently Asked Questions
Where can I operate in this area and how are sites assigned?
- Vending in this area shall be from assigned sites only and is prohibited in any other location.
- Site assignment is determined by a seniority system based upon the date the vendor first purchased a City of Madison Southeast Campus Vending Area License.
Is there access to electricity at sites in Southeast Campus?
There will be no electrical sites, all carts/equipment must be self-powered. Generators must be rated at 60 decibels or less and that uses 15 to 20 amps.
Where can I park my tow vehicle when vending?
Tow vehicles must be moved off site to a legal parking space. No vending is allowed with the tow vehicles on site.